# Contemporary Mermaid Editorials The 'La Vie Est Belle' Beauty Story Highlights Technicolored Hair By Jana Pijak | Published 2015-12-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/la-vie-est-belle References: [beautyscene.net](http://www.beautyscene.net/beauty-2/claudia-2w-studio/) & [2wstudio](http://www.2wstudio.com) Claudia from Eskimo Model Management channels a [contemporary mermaid](https://www.trendhunter.com/trends/disney-the-little-mermaid-collection) in 'La Vie Est Belle,' a beauty shoot that highlights [technicolored hair and makeup looks](https://www.trendhunter.com/trends/main-character-hair). Creative direction for the image series is courtesy of makeup artist Dasha Kopecka while its photography is the work of 2W Studio. Posing in a set of surrealist portraits, model Claudia pulls off vibrant cosmetics and hair color applications. Taking cues from hairstyles that have gained popularity on social media platforms like [Instagram](https://www.trendhunter.com/trends/unseenbeauty-initiative), this editorial boasts reverse ombre styles that are accented with turquoise scalp details. Moreover, 'La Vie Est Belle' also spotlights raver-inspired eyebrows in a hot pink hue along with blended eyeshadow looks that mix pink, violet and turquoise elements together in an artful way. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Contemporary Mermaid Fashion:** An opportunity for makeup brands to create new products and applications for mermaid-inspired looks. - **Technicolored Hairstyles:** Salons and hair care brands can capitalize on the trend of bold, vibrant hair colors and offer new dye options and services. - **Surrealist Beauty Portraits:** Photographers and artists can explore surrealist concepts in beauty photography and provide unique, creative imagery for editorial spreads. ### Where This Applies - **Beauty:** Beauty brands can use the trend of technicolored hair and bold makeup looks to create innovative, eye-catching products. - **Fashion:** Fashion brands and designers can incorporate mermaid-inspired styles and colors into their collections. - **Photography:** Photography studios and artists can specialize in surreal, concept-driven beauty portraits and offer a unique service to clients. ## Related on Trend Hunter - [Color-Changing Mermaid Dolls](https://www.trendhunter.com/trends/mermaid-doll.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Whimsical Semi-Permanent Hair Dyes](https://www.trendhunter.com/trends/pastel-hour.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md) - [Film-Resembling Mermaid Dolls](https://www.trendhunter.com/trends/little-mermaid-doll.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)