# Silky Summer-Ready Swimwear Versace's La Vacanza Swimwear Collection has a Luxurious Silky Look By Josh Thompson-Persaud | Published 2021-05-24 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/la-vacanza References: [crfashionbook](https://www.crfashionbook.com/fashion/a36477601/versace-takes-us-to-the-coast-of-italy-la-vacanza/) & [versace](https://www.versace.com/us/en-us/world-of-versace/stories/advertising-campaigns/la-vacanza.html) Luxury fashion brand [Versace](https://www.trendhunter.com/trends/signature-eyewear-collection) released its latest swimwear collection, La Vacanza, which maintains a luxuriously silk look throughout the capsule. The collection, which caters to both men and women, consists of [bright beachwear](https://www.trendhunter.com/trends/country-club), classy jewelry, and chic accessories that have an easy elegance. The liberal use of lightweight, colorful silk fabric highlights this elegance and adds to the summery feeling. Versace's La Vacanza capsule was brought to life by the backdrop of Liguria, a [scenic coastal town in Italy](https://www.trendhunter.com/trends/escape-into-the-blue) where the promotional material was photographed. As the pandemic winds down and travel starts up again, the collection is meant to evoke the essence and experience of vacation. La Vacanza has a mix of patterns and esthetics that range from louder aquatic themes to more refined all-black looks. Image Credit: Versace ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 74% | Activity: 35% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Silky Swimwear:** The use of lightweight, colorful silk fabric in swimwear presents an opportunity for luxury fashion brands to create summery, elegant designs. - **Designer Beachwear:** The surge in designer beachwear collections presents an opportunity for high-end brands to cater to the growing demand for unique beach fashion. - **Vacation Aesthetic:** Creating collections that evoke the essence and experience of vacation presents an opportunity for fashion brands to tap into the pent-up travel desire as the pandemic winds down. ### Where This Applies - **Luxury Swimwear:** The use of high-end materials and unique designs in swimwear has created an opportunity for luxury brands to offer exclusive beachwear to consumers. - **Fashion Industry:** With the rise of designer beachwear and vacation-inspired collections, the fashion industry has the potential to offer unique styles and cater to new markets. - **Travel Industry:** As fashion brands create collections that evoke the essence and experience of vacation, the travel industry has an opportunity to create packages and promotions that align with these aesthetics. ## Related on Trend Hunter - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Luxe Whimsical Resort-Style Apparel](https://www.trendhunter.com/trends/st-regis-x-vilbrequin.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md)