# Health-Conscious Tortillas The La Tortilla Factory Low Carb Tortillas Come in Two Options By Michael Hemsworth | Published 2020-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/la-tortilla-factory References: [snackandbakery](https://www.snackandbakery.com/articles/95071-la-tortilla-factory-organic-low-carb-tortillas-and-low-carb-high-fiber-quinoa-flax-tortillas) & [latortillafactory](https://www.latortillafactory.com/) Low-carb diets have become more popular with a larger number of consumers, which is seeing new product varieties like the La Tortilla Factory Low Carb Tortillas be introduced to help make mealtime easier and more convenient. The tortillas come in two options including the Organic Whole Wheat variety as well as the Whole Wheat with Quinoa & Flax that both maintain a tasty yet health-conscious recipe. Each pack of tortillas comes with eight in total, which each feature 70 calories or less each with just five grams of net carbs per serving to make them suitable for consumers to incorporate into their specialty diet. The La Tortilla Factory Low Carb Tortillas are free from modified food starch, artificial sweeteners, bad fats and mono and diglycerides. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Low-carb Diets:** The rise in popularity of low-carb diets creates a demand for innovative products like health-conscious tortillas. - **Specialty Diets:** Consumers following specialty diets seek convenient and tasty options, leading to the emergence of health-conscious tortillas. - **Clean Label Foods:** The demand for clean label and natural ingredients drives the development of tortillas free from artificial additives. ### Where This Applies - **Health Food Industry:** Health-conscious tortillas tap into the growing health food industry, offering a new alternative for conscious consumers. - **Food Manufacturing Industry:** The emergence of health-conscious tortillas presents opportunities for food manufacturers to diversify their product offerings and cater to health-conscious consumers. - **Specialty Diet Industry:** The introduction of low-carb tortillas provides an opportunity for the specialty diet industry to expand its offerings and meet consumer demand. ## Related on Trend Hunter - [High-Fiber Keto-Certified Tortillas](https://www.trendhunter.com/trends/zero-net-carbs-tortillas.md) - [Nutrient-Dense Flour Tortillas](https://www.trendhunter.com/trends/flour-tortilla.md) - [Low-Calorie Tortilla Collections](https://www.trendhunter.com/trends/60calorie-gourmet-wrap.md) - [Zero-Carb Keto Tortillas](https://www.trendhunter.com/trends/guerrero.md) - [Carb-Free Spinach-Made Tortillas](https://www.trendhunter.com/trends/mission-zero-net-carbs-spinach-tortillas.md) - [Lifestyle-Conscious Tortillas](https://www.trendhunter.com/trends/fiesta-fit-wraps.md) - [Flexible Low-Calorie Tortillas](https://www.trendhunter.com/trends/extra-thin-tortillas.md) - [Low-Carb Egg Wraps](https://www.trendhunter.com/trends/egg-wraps.md) - [Low-Carb Protein Flatbreads](https://www.trendhunter.com/trends/heylo.md)