# Upscale Vegan Restaurant Pop-Ups 'La Table du Marché' is a New Plant-Based Dining Concept By Laura McQuarrie | Published 2017-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/la-table-du-march References: [clearlyveg](http://www.clearlyveg.com/blog/2017/06/19/pamela-anderson-opening-vegan-restaurant-france) & [pamelaandersonfoundation.org](http://www.pamelaandersonfoundation.org/news/2017/6/19/la-table-du-march-by-pamela) 'La Table du Marché' is the name of a a new [pop-up vegan dining concept](https://www.trendhunter.com/trends/easy-switch-popup) that is set to be opened in July by chef Christophe Leroy and Pamela Anderson. The atmosphere of La Table du Marché in Saint-Tropez, France, promises to be sensual, romantic, festive and glamorous, complete with a champagne bar and magical decor. Diners can definitely expect to be dazzled at the [upscale vegan dining experience](https://www.trendhunter.com/trends/dine-vegan-nashville), as Leroy is known as the organizer of the famous Nuit Blanche. While there are a slew of [plant-based products](https://www.trendhunter.com/trends/plantbased-aperitif) that are being introduced across multiple industries, there are still plenty of gaps in the market when it comes to the creation of high-end vegan food products and dining experiences, as well as cosmetics and clothing that appeal to affluent consumers. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 30% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Upscale Vegan Dining:** Opportunity for chefs and restaurateurs to create upscale dining experiences for affluent vegan consumers. - **Plant-based Cosmetics:** Opportunity to develop high-end cosmetic products that appeal to the growing vegan consumer base. - **Luxury Vegan Apparel:** Opportunity to create luxury clothing lines that cater to the affluent vegan market. ### Who This Affects Most - **Hospitality:** Restaurants and hotels can capture the attention of the growing vegan population by offering upscale vegan dining experiences. - **Cosmetics:** Cosmetic companies can tap into the vegan market by developing high-end vegan products that appeal to affluent consumers. - **Fashion:** Fashion designers and retailers can create luxury apparel that appeals to the growing vegan consumer base. ## Related on Trend Hunter - [Theatrical Vegan Brunches](https://www.trendhunter.com/trends/bubbles-brunch.md) - [Vegan Dessert Pastries](https://www.trendhunter.com/trends/vegan-dessert-pastries.md) - [Four-Course Festival Feasts](https://www.trendhunter.com/trends/outstanding-in-the-field.md) - [Pop-Up Plant-Based Food Stalls](https://www.trendhunter.com/trends/foodservice-concept.md) - [Valentine’s Dining Experiences](https://www.trendhunter.com/trends/valentines-popup.md) - [Pop-Up Vegan Cheese Markets](https://www.trendhunter.com/trends/nurishh-hosted.md) - [All-In-One Vegan Dining Apps](https://www.trendhunter.com/trends/veats.md) - [Upscale Plant-Based Meal Kits](https://www.trendhunter.com/trends/eleven-madison.md) - [Plant-Based Parisian Sandwiches](https://www.trendhunter.com/trends/vegan-club-sandwich.md)