# Hippo See-Saw Shoots La Souris Sur Le Gateau Knows How to Grab Your Attention By Meghan Young | Published 2010-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/la-souris-sur-le-gateau References: [fubiz.net](http://www.fubiz.net/2010/04/09/la-souris-sur-le-gateau/) & [lasourissurlegateau](http://www.lasourissurlegateau.com) I love [comical photo concepts](https://www.trendhunter.com/trends/six-flags) like the ones shown in the gallery above by the Paris-based photo studio La Souris Sur Le Gateau. I mean, [epic or dramatic](https://www.trendhunter.com/trends/legitimate-you) or even heart-wrenching campaigns are one of the best ways to get something across--but at the end of the day, people just want a good laugh. Founded by Didier Rossigneux and Anthony Knapik-Bridenne, La Souris Sur Le Gateau gives them just that. Conceptualizing and executing [ads and compaigns](https://www.trendhunter.com/trends/nobody-reads-ads) for companies around the world, their work is highly impressive. For more from their portfolio, visit the links provided. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 62% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Comical Photo Concepts:** Opportunity to create humorous and attention-grabbing advertising campaigns through comical photo concepts. - **Epic and Dramatic Campaigns:** Opportunity to convey impactful messages through epic and dramatic advertising campaigns. - **Heart-wrenching Campaigns:** Opportunity to elicit emotional responses and connect with audiences through heart-wrenching advertising campaigns. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to leverage comical photo concepts, epic and dramatic campaigns, and heart-wrenching campaigns to engage audiences and drive brand awareness. - **Photography:** Opportunity for photographers to specialize in comical photo concepts and collaborate with brands and ad agencies to create attention-grabbing visual content. - **Marketing:** Opportunity for marketers to incorporate comical, epic, and heart-wrenching campaigns into their strategies to capture consumer attention and create memorable brand experiences. ## Related on Trend Hunter - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md)