# Lace Perfume Cases The Romantic Packaging for La Seduction by La Senza Fine Fragrance By Katherinev123 | Published 2009-12-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/la-senza-fine-fragrance References: [thedieline](http://www.thedieline.com/blog/2009/12/lasenza-laseduction.html) & [beardwood](http://www.beardwood.com/) Alexandra Rubin of creative design firm Beardwood & Co has designed a seductive packaging concept for the La Seduction perfume by La Senza Fine Fragrance. In creating the [romantic packaging](https://www.trendhunter.com/trends/handbag-scents), Rubin drew [lace floral patterns](https://www.trendhunter.com/trends/pink-gateau-powder-compact) by hand and enhanced them with embossing and varnishing techniques which she applied to the cartons themselves. She did the same for the [spherical glass perfume bottle](https://www.trendhunter.com/trends/perfumery-methods) and finished it off with an old school atomizer, giving it “an ultra-feminine feel.” ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 14% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Handcrafted Packaging:** The trend of handcrafted packaging offers businesses the opportunity to create unique and personalized product experiences. - **Embossing and Varnishing Techniques:** The use of embossing and varnishing techniques in packaging design provides a tactile, high-end feel that can elevate a product's perceived value. - **Retro-inspired Design:** The revival of retro-inspired design elements, such as old school atomizers, can create a nostalgic and distinctive brand identity. ### Where This Applies - **Fragrance:** The fragrance industry can embrace handcrafted packaging and retro-inspired design to differentiate their products in a crowded market. - **Fashion and Beauty:** The fashion and beauty industry can leverage embossing and varnishing techniques to create luxurious and visually appealing packaging for their products. - **Gifts and Special Occasions:** The gifts and special occasions industry can tap into the trend of handcrafted packaging to offer unique and memorable gifting experiences. ## Related on Trend Hunter - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Ring-Shaped Fragrance Bottles](https://www.trendhunter.com/trends/vera-wang-love.md) - [Honeybee-Themed Fragrance Packaging](https://www.trendhunter.com/trends/alvari-collection.md) - [Designer Perfume Packaging Innovations](https://www.trendhunter.com/trends/miss-dior-perfume.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Alluring Signature Fragrances](https://www.trendhunter.com/trends/pure-passion-perfume.md) - [Dreamy Perfume Scents](https://www.trendhunter.com/trends/lolita-lempicka.md)