# Supportive Dry Skin Cleansers The La Roche-Posay Lipikar Line Has Been Expanded with a New Product By Michael Hemsworth | Published 2020-11-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/la-rocheposay References: [drugstorenews](https://drugstorenews.com/la-roche-posay-adds-face-body-wash-lipikar-portfolio) & [laroche-posay](https://www.laroche-posay.com/international) The [La Roche-Posay](https://www.trendhunter.com/trends/la-rocheposay-products) Lipikar line has been expanded by the brand to help provide consumers with a supportive product that will enable them to cleanse their skin without having to worry about irritating extra dry or eczema-prone skin. The Lipikar Wash AP+ is [gentle foaming face and body wash](https://www.trendhunter.com/trends/atobarrier365-foaming-cleanser) that will actually work to moisturize the skin instead of stripping it. The product will thus aid with 24-hour hydration thanks to shea butter, glycerin and niacinamide in the mix. The La Roche-Posay Lipikar Wash AP+ is recognized by the [National Eczema Association](https://www.trendhunter.com/trends/seen-body-wash) and features its seal of acceptance to make it easily identifiable by shoppers seeking to support their skin in a gentle way this winter. The product is free from added fragrances and soap, while also featuring a dermatologist-tested formula. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Supportive Dry Skin Cleansers:** The expansion of La Roche-Posay's Lipikar line offers a solution for cleansing and moisturizing extra dry or eczema-prone skin without irritation. - **Gentle Foaming Face and Body Wash:** La Roche-Posay's Lipikar Wash AP+ provides a gentle and moisturizing cleansing solution for both face and body, promoting 24-hour hydration. - **Dermatologist-tested Formula for Sensitive Skin:** The inclusion of shea butter, glycerin, and niacinamide in Lipikar Wash AP+ caters to sensitive skin, earning recognition from the National Eczema Association. ### Where This Applies - **Skincare:** The expanding market for supportive dry skin cleansers provides opportunities for skincare brands to develop innovative products that effectively address the needs of individuals with extra dry or eczema-prone skin. - **Personal Care:** The demand for gentle and moisturizing face and body washes presents opportunity for personal care companies to create products that cater to individuals seeking non-irritating cleansing solutions. - **Dermatology:** The development of dermatologist-tested formulas that support sensitive skin opens avenues for dermatology brands to offer effective and trusted solutions for individuals with dry or eczema-prone skin. ## Related on Trend Hunter - [Affordable Professional Skincare Solutions](https://www.trendhunter.com/trends/la-rocheposay-products.md) - [Severe Condition Support Cosmetics](https://www.trendhunter.com/trends/cicaplast-collection.md) - [Reformulated Iconic Cleansers](https://www.trendhunter.com/trends/effaclar-purifying-foaming-gel.md) - [Powerful Cleansing Products](https://www.trendhunter.com/trends/gentle-gel-cleanser.md) - [Hypoallergenic Body Washes](https://www.trendhunter.com/trends/sos-rescue-relief-body-wash.md) - [Soap-Free Facial Cleansers](https://www.trendhunter.com/trends/brixy-blend.md) - [Gentle Dry Skin Cleansers](https://www.trendhunter.com/trends/soft-launch-hydrating-cleanser.md) - [Barrier-Protecting Cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser.md) - [Gentle Cleansing Solutions](https://www.trendhunter.com/trends/seen-body-wash.md)