# Cheeky Newsprint Campaigns La Provence Newspaper Ads are Spunky Reminders to Read the Paper By Emily Evans | Published 2011-05-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/la-provence-newspaper-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/la_provence_newspaper_taxes) & [laprovence](http://www.laprovence.com/) For many people, forgetting to read the morning newspaper can throw off their whole day -- just like these people in the humorous La Provence newspaper ads. If you miss out on reading the morning paper, not only might you feel a little off-kilter, but you could also find yourself in some super sticky situations. In the La Provence newspaper ads, created by advertising agency [Publicis Activ Marseille](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching) in France, we see quirky characters caught in embarrassing moments due to missing their morning papers. Jellyfish infesting a beach, having a soccer game cancelled or realizing your taxes were due are all things that the your local newspaper could tell you. Each of these fun fictional scenarios is both relatable and laughable -- proving these La Provence newspaper ads are certainly newsworthy! ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Newspaper Ads:** Newspapers can attract a younger generation of readers by creating interactive ads with actual content. - **Humorous Advertising Campaigns:** Humorous ads can help newspapers attract readers by providing relatable and entertaining content. - **Revitalization of Print Media:** Newspaper ads can increase readership and improve brand recognition, leading to a revitalization of the print industry. ### Sectors Adopting This - **Newspaper Publishing:** Newspapers can invest in creative advertising campaigns to attract and retain readership. - **Advertising:** Advertising agencies can create humorous and interactive ads to increase brand recognition and consumer engagement. - **Marketing:** Marketing teams can explore ways to revitalize print media, including innovative advertising campaigns and promotions. ## Related on Trend Hunter - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md)