# Personalized Skincare Boutiques La Prairie Opens Its First Standalone Flagship Store in East Asia By Francesca Mercurio | Published 2021-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/la-prairie References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2021/09/06/La-Prairie-to-offer-more-personalised-experiences-with-first-standalone-flagship-in-SEA?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) [La Prairie](https://www.trendhunter.com/trends/cashmere-body-cream), the Swiss luxury skincare brand, has launched its first standalone flagship store in South East Asia. This new store is designed to offer La Prairie customers a personalized and ultra-luxurious shopping experience. The company saw a significant decrease in sales when the COVID-19 pandemic restricted international travel. The following year - in the second quarter of 2021 - the brand was a significant spike in its sales in Asia. Due to its growing Asian customer base, La Prairie felt it was time to offer its high-end clientele a unique shopping experience. This new boutique is located in Singapore in the city's ION Orchard shopping district. The space features consultation hubs and [individual facial treatment nooks](https://www.trendhunter.com/trends/charlotte-tilbury-flagship), which allow for a [personalized luxury shopping experience](https://www.trendhunter.com/trends/brand-experience-space). Image Credit: La Prairie ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 66% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Personalized Skincare Boutiques:** The trend of personalized skincare boutiques will allow luxury skincare brands to offer ultra-luxurious shopping experience and capture the attention of high-end clientele. - **Increased Sales in Asia:** The trend of increased sales in Asia shows an opportunity for luxury skincare brands to expand their presence in the Asian market through personalized shopping experiences. - **Consultation Hubs and Facial Treatment Nooks:** The trend of consultation hubs and facial treatment nooks creates an opportunity for luxury skincare brands to create a unique and personalized shopping experience for their customers. ### Industries Being Reshaped - **Luxury Skincare:** Luxury skincare brands can take advantage of the trend of personalized skincare boutiques to create a more personalized and ultra-luxurious shopping experience for their high-end clientele. - **Retail:** The growth in personalized skincare boutiques shows an opportunity for retail businesses to tailor their shopping experiences to match the expectations of their customers. - **Hospitality:** The trend of consultation hubs and facial treatment nooks presents an opportunity for hospitality businesses such as hotels and resorts to incorporate personalized skincare experiences into their services and packages. ## Related on Trend Hunter - [Luxury Beauty Boutiques](https://www.trendhunter.com/trends/skin-longevity-institutes.md) - [Science-Driven Skincare Shops](https://www.trendhunter.com/trends/skin-longevity-institute.md) - [Luxury Skincare Concept Stores](https://www.trendhunter.com/trends/sk-ii-concept-store.md) - [Skin Longevity Pop-Ups](https://www.trendhunter.com/trends/skin-longevity-institute-pop-up.md) - [Elevated K-Beauty Retail Locations](https://www.trendhunter.com/trends/le-marais-neighborhood.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Premium Peptide Body Creams](https://www.trendhunter.com/trends/cashmere-body-cream.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [AI-Travel Beauty Consultant Activations](https://www.trendhunter.com/trends/genifique-ai.md)