# Fashion LA Pop-Up Spaces Browns Fashion Taps Brinkworth for a Temporary Retail Space By Kalin Ned | Published 2018-12-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/la-popup References: [dezeen](https://www.dezeen.com/2018/09/18/browns-fashion-pop-up-store-fred-segal-los-angeles-brinkworth/) & [brownsfashion](https://www.brownsfashion.com/ca/) Brick-and-mortar establishments are key in establishing a worthwhile and tangible connection with customers and this LA pop-up for Browns Fashion does just that. The retail space is designed with an [industrial flair](https://www.trendhunter.com/trends/museuminspired-highfashion) by London studio Brinkworth and the location marks the first time the contemporary stylish label extend itself physically outside of the United Kingdom. The LA pop-up is located on Sunset Boulevard. The interior boasts a series of industrial trolleys which add an agreeable juxtaposition with Browns Fashion’s stunningly interesting clothing collection. From [extravagant prints to vibrant colors](https://www.trendhunter.com/trends/extreme-cashmere-popup), the way the mode of presentation effects the objects that are presented is truly striking — a good example of how manufacturing can play a role in consumer purchasing decisions. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Pop-up Retail Spaces:** The rise of pop-up retail spaces continues to offer opportunities for fashion and retail brands to connect with customers in tangible ways. - **Industrial Design:** Using industrial design in retail spaces can create a unique aesthetic that captures attention and draws in customers. - **Location Expansion:** Expanding physical locations outside of established markets can provide new opportunities for brands to reach a wider customer base and generate buzz. ### Who This Affects Most - **Fashion and Retail:** The pop-up retail trend can impact the fashion and retail industries by providing a platform for these industries to gain exposure and sell products in new markets. - **Interior Design:** Creating unique and visually impactful retail spaces can drive demand for specialized interior design services. - **Manufacturing:** Manufacturers can utilize trends in retail design to optimize production processes and better cater to the needs and desires of their customers. ## Related on Trend Hunter - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Artful Japanese Brand Pop-Ups](https://www.trendhunter.com/trends/beams-japan.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Poolside-Inspired Swimwear Pop-Ups](https://www.trendhunter.com/trends/skims-popup.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md)