# Bookworm Pizza Shops La Pizzateca Serves Up Books and Pizza Side-By-Side By Michael Hines | Published 2011-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/la-pizzateca References: [springwise](http://www.springwise.com/retail/lapizzateca/) La Pizzateca is perhaps one of the greatest businesses no one has ever heard of. La Pizzateca is a [combination bookshop and pizzeria](https://www.trendhunter.com/trends/bold-fork-books) located in Madrid's Bario de las Letras. Spanish publisher ES Ediciones is the mastermind behind the brilliant La Pizzateca. I guess it only makes sense that a publishing company would be behind one of the [greatest innovations in bookshop history](https://www.trendhunter.com/trends/good-books). What other bookstore would offer a book and [a slice of pizza](https://www.trendhunter.com/trends/angelina-bakery-mini-pizza) for five Euros? The bookstore as you know it seems to be on the verge of extinction. With bankruptcies and major store shutdowns, it is only a matter of time until all books are bought online. It is nice to see a publishing house step in with an original idea to try and save this fledgling industry. Now, if only we had a La Pizzateca in America... ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 34% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Combination Retail:** The trend of combining two different types of retail, such as a bookstore and a pizzeria, offers a unique and memorable customer experience. - **Experiential Shopping:** The integration of books and pizza in La Pizzateca exemplifies the trend of creating immersive and interactive retail spaces. - **Reviving Traditional Industries:** La Pizzateca's innovative combination of a bookshop and pizzeria presents an opportunity to revitalize the struggling bookstore industry. ### Who This Affects Most - **Hospitality:** La Pizzateca demonstrates the potential for new and unconventional concepts in the hospitality industry by blending a bookstore and pizzeria together. - **Publishing:** La Pizzateca's unique business model sheds light on the potential for innovative approaches in the publishing industry, integrating the sale of books with a dining experience. - **Food and Beverage:** Food and beverage businesses can explore unconventional combinations like La Pizzateca, offering customers a distinct and memorable dining experience that includes access to books. ## Related on Trend Hunter - [Book-Themed Bar Concepts](https://www.trendhunter.com/trends/book-bar-toronto.md) - [Community-Centric Brooklyn Bookstores](https://www.trendhunter.com/trends/archestratus.md) - [Pizza-Branded Reading-Encouraging Apps](https://www.trendhunter.com/trends/book-it-app.md) - [Philly-Based Cookbook Stores](https://www.trendhunter.com/trends/binding-agents.md) - [Virtual Pizza Restaurants](https://www.trendhunter.com/trends/pizza-piatta.md) - [Community-Oriented Cookbook Stores](https://www.trendhunter.com/trends/foodies-cookbook-shop.md) - [Reading Encouragement Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-book-it-bundle.md) - [Reading Promotion Pizza Deals](https://www.trendhunter.com/trends/pizza-hut-book-it-promotion.md) - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md)