# Shoulder Pad Bras Gaultier and La Perla Team Up to Create Fabulously Undressed Garments By Kamal Musharbash | Published 2010-09-07 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/la-perla References: [luxurylaunches](http://www.luxurylaunches.com/fashion/jean_paul_gaultier_and_la_perla_team_up_to_launch_a_collection_of_hand_made_lingerie.php) Fashion icon Jean Paul Gaultier has teamed up with [lingerie specialist La Perla](https://www.trendhunter.com/trends/stripe-stare-bra-shop) to portray his exquisite and intricate designs in lingerie. Gaultier has created some [iconic lingerie](https://www.trendhunter.com/trends/zhilyova) for the past 30 years, including Madonna's infamous cone bra. One of the unique styles from this particular collection is a bra with attached shoulder pads. The hand-made corsets and panties will be sold in both Jean Paul Gaultier and La Perla stores worldwide and select fashion department stores beginning this November. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Lingerie Fashion Collaboration:** Collaborations between fashion designers and lingerie specialists create unique and intricate lingerie designs while leveraging each other's networks. - **Innovative Lingerie Designs:** Innovation in the lingerie industry comes from introducing new materials and techniques in creating undergarments. - **Functional Lingerie:** Functional lingerie design merges the utility of activewear while maintaining elegance enhancing the quality of women's clothing attire. ### Who This Affects Most - **Lingerie Industry:** As a 31 billion dollar industry, lingerie companies and designers should introduce new and innovative designs and materials and introduce collaborations to expand their customer base. - **Fashion Industry:** The fashion industry should consider mergers and collaborations with lingerie specialists and designers in creating lingerie-inspired fashion designs to create a new niche in the industry. - **Materials Industry:** By developing functional materials like shape memory fabrics, companies can expand the options in lingerie design to create functional and elegant undergarments. ## Related on Trend Hunter - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Faux-Piercing Push-Up Garments](https://www.trendhunter.com/trends/nipple-pushup-bra.md) - [Functional Support Bras](https://www.trendhunter.com/trends/underwire-bra-collection.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Elevated Layered Bras](https://www.trendhunter.com/trends/the-layered-bra.md) - [Rebellious Clog Collaborations](https://www.trendhunter.com/trends/jean-paul-gaultier-x-crocs.md) - [High Fashion Clog Collabs](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md)