# Carton-Inspired Wine Shops La Parra Winery Opens a Vintage Shop that Looks Like a Box of Wine By Meghan Young | Published 2016-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/la-parra-winery References: [contemporist](http://www.contemporist.com/2016/03/03/wine-shop-designed-to-look-like-a-box-of-wine/) & [epifita.ar](http://www.epifita.com.ar/) Society's growing concern for the environment is the inspiration behind this wine shop concept by La Parra Winery. Designed by Epífita Arquitectura in collaboration with AB Estudio, it is made out of OSB and takes on the aesthetic of an [oversized wine box](https://www.trendhunter.com/trends/the-prisoner-red-blend) -- which, quite frankly, is a brilliant way to engage visitors with an eye for design. Found in Buenos Aires, Argentina, there is a peak-a-boo element to the immediate exterior while the interior is rich and welcoming. In fact, people might feel as though they just walked into a [old saloon](https://www.trendhunter.com/trends/bobo) from the [Wild Wild West](https://www.trendhunter.com/trends/wild-arc-farms-piquette). People will find themselves walking in La Parra Winery's shop even if they're not big wine drinkers. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Retail Design:** This wine shop demonstrates the trend of using environmentally-friendly materials and design concepts in retail spaces. - **Creative Brand Engagement:** The carton-inspired design of this wine shop provides a unique and memorable experience for visitors, creating opportunities for brand engagement. - **Transformative Interior Concepts:** The interior design of this wine shop showcases the trend of creating immersive and thematic environments that transport visitors to a different time and place. ### Where This Applies - **Wine & Spirits:** The wine industry can explore innovative retail design concepts like the carton-inspired shop to enhance customer experiences and brand loyalty. - **Retail Design:** The retail design industry can embrace sustainable and creative design approaches, as demonstrated by this wine shop, to create unique and eco-friendly shopping environments. - **Hospitality & Tourism:** The hospitality industry can draw inspiration from transformative interior concepts like the Wild Wild West-themed design of this wine shop to create immersive experiences for guests. ## Related on Trend Hunter - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Miniature Glass-Free Wine Packaging](https://www.trendhunter.com/trends/mud-house-mini-box.md) - [Portable Boxed Wines](https://www.trendhunter.com/trends/portable-boxed-wine.md) - [Eco Boxed Wine Duos](https://www.trendhunter.com/trends/boxed-wines.md) - [European Wine Stores](https://www.trendhunter.com/trends/thatchers-wine.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Premium Boxed Wines](https://www.trendhunter.com/trends/maddalena-riboli.md)