# Seasonal Bakery Giveaways La Madeleine is Giving Away $5 Gift Cards to Promote Its Holiday Menu By Ell Smith | Published 2017-10-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/la-madeleine References: [markets.businessinsider](http://markets.businessinsider.com/news/stocks/La-Madeleine-Celebrates-The-Season-To-Gather-With-New-Seasonal-Menu-1005710784) & [lamadeleine](https://lamadeleine.com/) La Madeleine, a Dallas-based French bakery and cafe is sending consumers home with gift cards this holiday season, that are only redeemable in the New Year. The bakery-cafe prides itself on creating mouth-watering dishes, using only the freshest local ingredients -- a philosophy which has been extended to the brand's [seasonal menu items](https://www.trendhunter.com/trends/new-2025-menu). The promotional stunt serves as a method of highlighting the eatery's festive menu, such as its Turkey, Cranberry and Feta Salade, or its Poinsetta and [Christmas Tree Iced Cookies](https://www.trendhunter.com/trends/holiday-dessert-item). Purchasing a [whole cake or tart](https://www.trendhunter.com/trends/holiday-wishes-collection) will earn a consumer a $5 gift card, which can be redeemed after the New Year. This interesting marketing effort serves as a means of maintaining a returning consumer base, while promoting the brand's seasonal offerings. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 50% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Menu Promotions:** La Madeleine's gift card giveaway is a creative way to promote its seasonal menu and attract customers. - **Incentive-based Marketing:** The $5 gift card offer encourages customers to make larger purchases and builds loyalty for future visits. - **Festive Menu Innovation:** La Madeleine's holiday-themed dishes and cookies showcase innovation within the bakery industry and attract customers seeking unique flavors. ### Sectors Adopting This - **Bakery and Cafe:** The bakery-cafe industry can leverage gift card promotions to boost sales, attract new customers, and promote seasonal offerings. - **Food and Beverage:** Gift card incentives can be used by food and beverage companies to increase customer engagement, expand their customer base, and drive repeat business. - **Marketing and Advertising:** Incentive-based marketing strategies like the gift card giveaway can be adopted by marketing agencies to create buzz, generate customer interest, and enhance brand loyalty. ## Related on Trend Hunter - [Decadently Festive QSR Lineups](https://www.trendhunter.com/trends/paris-baguette-unveils.md) - [Seasonal Nostalgic Baked Goods](https://www.trendhunter.com/trends/la-brea-bakery-holiday-bread.md) - [Nostalgic Holiday Bakery Cakes](https://www.trendhunter.com/trends/holiday-cakes.md) - [Decadent Holiday Menus](https://www.trendhunter.com/trends/paris-baguettes.md) - [Festive Sweet Products](https://www.trendhunter.com/trends/festive-sweet-products-delice-de-france-launches-its-holiday-range.md) - [Festively Flavored Bread Products](https://www.trendhunter.com/trends/holiday-breads.md) - [Rewarding Dining Gift Promotions](https://www.trendhunter.com/trends/crisp-green-wrap-up-wellness.md) - [Festive Bakery Merch Shops](https://www.trendhunter.com/trends/the-paris-baguette-shop.md) - [Festive Artisan Bakery Products](https://www.trendhunter.com/trends/gails-bakery-christmas-menu.md)