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# Crowdsourced Laundry Mats
La Machine Du Voisin Connects Laundry Doers with Available Machines

By Michael Hines | Published 2012-05-23 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/la-machine-du-voisin
References: [springwise](http://www.springwise.com/non-profit_social_cause/peer-to-peer-laundromat-helps-neighbors-share-washing-machines/) & [lamachineduvoisin.fr](http://www.lamachineduvoisin.fr/)

La Machine du Voisin is a new French site that connects those looking to [wash their clothes](https://www.trendhunter.com/trends/laundry-system) with those who have an empty washer and dryer. The site is designed to help those suffering from the immense agony that comes from learning that their [building laundry room](https://www.trendhunter.com/trends/byredo-coin-laundry), and the laundry mat down the street, are at full capacity.

The site is free to use for both laundry doers and [laundry machine owners](https://www.trendhunter.com/trends/neigbordrop). Those doing laundry can search within their city to find available machines. Since laundry is heavy, and often smelly, the results are confined to a radius of 500 meters. A list of available machines are shown, along with details such as their capacity, brand and fee. Doing your laundry at a stranger's house may seem odd, but La Machine du Voisin has been well-received by the French, with over 1,000 machines already listed on the site.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 4% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique)

## Key Themes

### Key Themes Behind This Trend

- **Laundry-sharing Economy:** Companies can tap into the growing demand for shared laundry services by building mobile or web-based platforms for connecting those in need with available machines.
- **Hyperlocal Service Marketplaces:** Entrepreneurs can expand the sharing economy by creating platforms that tackle other household chores like house cleaning, yard work or grocery shopping in specific neighborhoods.
- **Collaborative Consumption:** Sharing assets like laundry machines can be the first step toward a more sustainable, economical and community-driven future in which people consume less and own less.

### Where This Applies

- **Sharing Economy:** This trend presents an opportunity for laundry and other household service companies to create new business models and tap into previously unaddressed markets.
- **Real Estate:** Apartment complexes and property management companies can partner with laundry-sharing startups to offer more value-added amenities and attract tenants.
- **Sustainability:** Shared laundry services can reduce energy and water waste, lower the carbon footprint of households and promote resource efficiency.

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