# Traveling Mystery Box Adverts La Machine à Voyager Asks Parisians Where They'd Like to Escape To By Matt Ho | Published 2011-03-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/la-machine-a-voyager References: [bldgwlf](http://bldgwlf.com/la-machine-a-voyager/) & [ddb](http://www.ddb.com/) If only this object from La Machine à Voyager ad campaign popped up in Toronto to actually grant a wish, I'd be a happy man. Advertising agency [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) shot this advertising campaign for Voyages SNCF. La Machine à Voyager commercial displays a mysterious black cube in the middle of Palais Royal Square in Paris. Three individual passersby decide to approach it and surprisingly, hear a voice asking them where they would want to go if they could escape anywhere. Once the answer is given, the cube throws a magnificent display of fireworks, music, confetti and a giant ticket. The ad doesn't reveal if the three individuals actually win a trip; regardless, Voyages SNCF has certainly found the best campaign to get people's attention. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 8% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising Campaigns:** Creating interactive ad campaigns that engage with passersby and grant experiential prizes will gain attention and strengthen brand recognition. - **Personalized Customer Experience:** Providing customers with personalized experiences, such as asking where they would like to travel, will increase engagement and positive brand perception. - **Memory-making Marketing:** Designing marketing materials that elicit strong emotional responses and create memorable experiences, such as fireworks and confetti displays, will increase brand loyalty and customer engagement. ### Industries Being Reshaped - **Advertising:** Ad agencies can utilize interactive and emotionally-evocative campaigns to increase client engagement and gain a competitive edge. - **Travel and Tourism:** Providing personalized and memorable experiences will increase customer engagement and positive brand perception in the travel and tourism industry. - **Event Planning:** Designing experiential events that incorporate personalized elements, such as fireworks and confetti displays, will increase brand loyalty and event attendee satisfaction in the event planning industry. ## Related on Trend Hunter - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Box-Office-Themed Travel Pop-Ups](https://www.trendhunter.com/trends/intrepid-x-tiff.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [Hug-Activated Marketing Machines](https://www.trendhunter.com/trends/hug-to-unlock.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Cinematic Canadian Hotel Campaigns](https://www.trendhunter.com/trends/make-special-happen.md)