# West Coast Poolside Photography Photographer Larsen Sotelo Captures the LA Lifestyle By Lacey-Jane Walsh | Published 2013-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/la-lifestyle References: [inspirefirst](http://www.inspirefirst.com/2013/05/17/los-angeles-fashion-lifestyle-photography-larsen-sotelo/) & [whudat.de](http://www.whudat.de/los-angeles-fashion-lifestyle-photography-by-larsen-sotelo-16-pictures/) Photographer Larsen Sotelo has really managed to capture the essence of the Los Angeles summer lifestyle in this fantastic poolside series. These photos follow stylish LA girls on their pool-dwelling adventures. Some of these [hot summer captures](https://www.trendhunter.com/trends/cdm30) are in black and white, which highlights the too-cool-for-school attitude that people often associate with LA. One of the shots even includes a model flipping off the camera. The fashion in these shots is a mix between rocker girl and bohemian style. The Rolling Stones cut off t-shirts and baseball caps give these pictures a chic rocker feel, but the long flowing hair, layered bracelets and [pool lounging shots](https://www.trendhunter.com/trends/inflatable-tanning-pool) give this series a laid back vibe. These [edgy swimsuit beauties](https://www.trendhunter.com/trends/dandy-del-mar) demonstrate what summer time in LA is all about, while showing off some rocking summer looks. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Poolside Lifestyle:** Disruptive innovation opportunity: Create a platform or app that connects people to poolside experiences and services in popular cities like Los Angeles. - **Bohemian Fashion:** Disruptive innovation opportunity: Develop sustainable and ethically-made bohemian fashion brands that cater to the demand for relaxed and eco-friendly summer styles. - **Alternative Photography:** Disruptive innovation opportunity: Build a social media platform specifically for photographers to share alternative and edgy photo series, creating a community of like-minded artists. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate AR technology into swimwear shopping experiences to allow customers to virtually try on different styles and designs. - **Travel and Hospitality:** Disruptive innovation opportunity: Design and market poolside vacation packages that provide a curated experience of the LA poolside lifestyle, including access to famous pool locations and exclusive events. - **Photography and Social Media:** Disruptive innovation opportunity: Develop an AI-powered photo editing tool that automatically adds a touch of the LA poolside aesthetics to pictures, creating a viral trend in digital content creation. ## Related on Trend Hunter - [Cali Modernism-Inspired Outdoor Spaces](https://www.trendhunter.com/trends/la-cool.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Coastal-Inspired Activewear Launches](https://www.trendhunter.com/trends/set-actives-new-drop.md) - [Whimsical Pool-Inspired Exhibitions](https://www.trendhunter.com/trends/public-pool-exhibition.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Coastal-Inspired Activewear Drops](https://www.trendhunter.com/trends/set-sail.md)