# Rival Burger Campaigns KFC Spain's La Infame Burger Promises to Tempt Even Competitors By Laura McQuarrie | Published 2021-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/la-infame-burger References: [designtaxi](https://designtaxi.com/news/413227/KFC-Invites-McDonald-s-Burger-King-Employees-To-Secretly-Test-Its-New-Burger/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [kfc.es](http://kfc.es/competenciainfame) [KFC Spain](https://www.trendhunter.com/trends/kfc-spain-1) introduced a new La Infame burger that's said to be so good that even the brand's competitors can't resist it. The burger replaces bread with [fried chicken](https://www.trendhunter.com/trends/kfc-free-bucket-on-us) and the best features of the burger are spotlighted in the Blackdoors campaign. The campaign video seats Colonel Sanders at a table in the style of The Last Supper and the brand's mascot is joined by other well-known rivals from [competing fast food restaurants](https://www.trendhunter.com/trends/carls-jr-sad-mac-buy-back-promotion). To encourage fast food staffers from other restaurants to covertly try the new burger, KFC is inviting them in via "the backdoor" to try the burger. After a verification test that confirms a staffer's employment status, they will get details on where they can receive the burger for free in select areas. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 26% | Activity: 68% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Fried Chicken Buns:** Introducing fried chicken as a creative and tasty bread replacement may disrupt the fast food industry by opening up new flavor combinations. - **Competitor Incentives:** Offering free burgers to competing fast food staffers through hidden channels may lead to new strategies to attract rival customers or talent. - **Novelty Promotions:** Creating unique campaign visuals, like featuring Colonel Sanders and other fast food mascots in a Last Supper-style ad, can generate buzz and attention for a brand. ### Where This Applies - **Fast Food:** Fast food chains may utilize creative ingredient replacements and hidden promotions to boost sales and compete with rivals. - **Advertising:** Brands can use risque or unexpected marketing tactics, like inviting competitors to try their products, to garner public attention and awareness. - **Hospitality:** Restaurants and fast food franchises may benefit from incentivizing staff with perks or discounts to improve employee satisfaction and performance. ## Related on Trend Hunter - [Friendly Rival Burgers](https://www.trendhunter.com/trends/bff-burger.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Spicy Saucy Burgers](https://www.trendhunter.com/trends/zinger-drip.md) - [QSR X-Ray Campaigns](https://www.trendhunter.com/trends/kfc-spain-1.md) - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [First-Taste Burger Boxes](https://www.trendhunter.com/trends/mcspicy-x-franks-redhot.md) - [Burger Chain Rebranding Stunts](https://www.trendhunter.com/trends/chickenfi.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md)