# All-Occasion Red Wines La Fête du Rouge is a Versatile, Approachable Red Wine Blend By Laura McQuarrie | Published 2023-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/la-fete-du-rouge References: [lafetewine](http://www.lafetewine.com/)  Joining the award-winning La Fête du Rosé and La Fête du Blanc, La Fête du Rouge is the latest launch from La Fête Wine Company and it's an approachable red wine that was created as an easy drinking option year-round. The 2021 La Fête du Rouge blend is 86% Syrah, 12% Grenache and 2% Mourvèdr and it boasts unique notes of wild strawberry, cherry, Mediterranean herbs, black pepper, red fruits and even a hint of eucalyptus. Knowing that more drinkers are looking for approachable red wines, La Fête Wine Company blended a versatile, easy-to-drink option that has the potential to uplevel everything from romantic dinner date nights at home to celebratory moments shared with friends. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 5% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Approachable Red Wines:** La Fête du Rouge is an approachable red wine blend that appeals to a wide range of drinkers. - **Year-round Drinking Options:** La Fête du Rouge is designed to be enjoyed as an easy-drinking option throughout the year. - **Unique Flavor Profiles:** The 2021 La Fête du Rouge blend offers unique notes of wild strawberry, cherry, Mediterranean herbs, black pepper, red fruits, and even a hint of eucalyptus. ### Who This Affects Most - **Wine:** The launch of La Fête du Rouge showcases innovation and appeal in the wine industry. - **Hospitality:** Approachable red wine blends like La Fête du Rouge have the potential to enhance the dining experience for customers. - **Consumer Goods:** The versatile and year-round appeal of La Fête du Rouge presents an opportunity for growth in the consumer goods industry. ## Related on Trend Hunter - [Easy-Drinking Vegan Wines](https://www.trendhunter.com/trends/mouton-cadet-fresh-collection.md) - [Sicilian Red Wines](https://www.trendhunter.com/trends/floramundi-and-sherazade.md) - [Non-Alcoholic Red Wine Blends](https://www.trendhunter.com/trends/non-alcoholic-red-wine.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [All-Season Canned Rosés](https://www.trendhunter.com/trends/oona-wine.md) - [Single-Serve Red Wine Alternatives](https://www.trendhunter.com/trends/red-wine-alternative.md) - [Alcohol-Removed Wines](https://www.trendhunter.com/trends/alcoholremoved-wine.md) - [Serendipitous Red Wines](https://www.trendhunter.com/trends/here-by-chance.md) - [Cherry-Centric Wine Kits](https://www.trendhunter.com/trends/mon-cheri-by-vinebox.md)