# Premium Millennial Rosés The La Fête du Rosé Targets Multicultural Millennials By Laura McQuarrie | Published 2019-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/la-fete-du-rose References: [prnewswire](https://www.prnewswire.com/news-releases/industry-veteran-launches-premium-rose-wine-label-la-fete-du-rose-geared-towards-multicultural-millennials-300854942.html) & [lafeterose](http://www.lafeterose.com) [La Fête](https://www.trendhunter.com/trends/la-fete-du-rouge) du Rosé is a newly launched premium wine label that was created to have specific appeal to multicultural Millennials. The product was inspired by founder Donae Burston's frequent travels and passion for life, and the wine promises to share more than just a great-tasting wine but also an experience that can be shared with friends. The [rosé wine](https://www.trendhunter.com/trends/whispering-angel-20th) boasts notes of dried fruits, bonbon and hazelnut, as well as aromas of cherry. The wine is made up of a combination of 80% [Grenache](https://www.trendhunter.com/trends/eisberg-grenache-ros), 14% Mourvèdre and 6% Syrah, and it was created with the Domaine Bertaud Belieu Winery, which prides itself on sustainable agriculture and its 2016 Zero Pesticides Label. According to Burston, "The world we live in is multicultural and we wanted to create a wine that reflected that; La Fête aims to be inclusive and to appeal to people from all cultures and backgrounds." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium Millennial Rosés:** La Fête du Rosé targets multicultural millennials with premium wine label. - **Sustainable Agriculture Wines:** La Fête du Rosé partners with Domaine Bertaud Belieu Winery for sustainable winemaking. - **Inclusive Branding Strategies:** La Fête du Rosé aims to appeal to people from all cultures and backgrounds with its inclusive branding strategy. ### Who This Affects Most - **Wine Industry:** La Fête du Rosé disrupts the traditional wine industry with its targeted marketing for multicultural millennials. - **Sustainable Agriculture Industry:** La Fête du Rosé supports sustainable agriculture and disrupts the wine industry with its 2016 Zero Pesticides Label. - **Branding and Marketing Industry:** La Fête du Rosé sets an example for inclusive branding strategies, creating a new trend in the industry. ## Related on Trend Hunter - [All-Occasion Red Wines](https://www.trendhunter.com/trends/la-fete-du-rouge.md) - [Accessible Millennial-Targeted Wines](https://www.trendhunter.com/trends/my-fave-wine-range.md) - [Sensory-Rich Wine Experiences](https://www.trendhunter.com/trends/modern-wine-brand.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Pink-Hued Luxury Wines](https://www.trendhunter.com/trends/champagne-lanson-1.md) - [First-to-Market Hot Rosés](https://www.trendhunter.com/trends/hot-ros.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Limited Edition Rosé Wines](https://www.trendhunter.com/trends/barton-guestier2.md) - [Rose-Flavored Canned Apéritifs](https://www.trendhunter.com/trends/de-soi-1.md)