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# Midas Touch Vehicles
La Dolce Vita Gold and Diamonds Car is Decked Out in Bling

By manzil | Published 2011-01-20 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/la-dolce-vita-gold-and-diamonds-200hp
References: [bornrich.org](http://www.bornrich.org/entry/fenice-milans-500000-gold-and-diamonds-fiat-500c/) & [fenicemilano](http://www.fenicemilano.com/)

Italian tuning firm Fenice Milano customized a [Fiat](https://www.trendhunter.com/trends/fiat-500-spiaggina) 500C for a rich Chinese businessman, resulting in the luxurious La Dolce Vita Gold and Diamonds car.

The exterior and interior of this [luxury vehicle](https://www.trendhunter.com/trends/modified-luxury-vehicle) is covered with 24k gold and features the most advanced audio, navigation and network systems. The golden La Dolce Vita Gold and Diamonds car also contains some other notable features such as the removable 24k-gold designer [iPad](https://www.trendhunter.com/trends/horizon-yacht-fd90), seats sewn with precious materials and a golden dashboard bearing Fenice Milano’s artisans.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 58% | Activity: 89% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Luxury Customization:** As high net worth individuals seek unique luxury experiences, customization services will become more prevalent in the luxury industry.
- **Integration of Technology:** Incorporating innovative technology, such as advanced audio and navigation systems, into luxury vehicles will create opportunities for tech and auto industries to collaborate and disrupt traditional automotive functions.
- **Opulence and Bling:** The rise of conspicuous consumption among the super-rich will lead to a demand for opulence and bling in luxury product design across industries, including fashion, jewelry, and automobiles.

### Who This Affects Most

- **Luxury Automotive:** The luxury automotive industry can capitalize on trends in luxury customization, technology integration, and opulence to produce bespoke vehicles that cater to the desires of high net worth individuals.
- **Fashion:** Building on the trend of opulence and bling, the fashion industry can create couture garments and accessories featuring precious materials, targeting high-end luxury clients.
- **Consumer Electronics:** As technology continues to be integrated into luxury products, including luxury vehicles, consumer electronics companies have an opportunity to collaborate with the automotive industry to create innovative in-car systems and gadgets that enhance the luxury experience.

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