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# Cruelty-Free Polishes
La Couleur Couture Polishes are Vegan and Environmentally Friendly

By Vasiliki Marapas | Published 2015-04-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/la-couleur-couture
References: [laccbeauty](http://www.laccbeauty.com/)

The La Couleur Couture nail polish range from Lacc is the perfect beauty product to rock this Earth Day (April 22nd).

This collection of luxury polishes are [toxic-free, cruelty-free and vegan friendly](https://www.trendhunter.com/trends/21free-gel-nail-polish), proving that consumers can be both conscientious and indulgent with their beauty purchases. Along with the highly-pigmented lacquer, each bottle of polish contains a UV inhibitor that protects nails from becoming yellow and brittle with sun exposure. The polishes are safe for children, pregnant women and cancer patients.

Shoppers are becoming more aware of the toxic and chemical ingredients used in their beauty products, and they are willing to forego these products in favor of ones that align more closely to their beliefs.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 13% | Activity: 14% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Conscientious Beauty:** Opportunity for brands to develop beauty products that are cruelty-free, vegan-friendly, and environmentally friendly.
- **Toxic-free Alternatives:** Potential for companies to create beauty products that are free from harmful chemicals and toxins.
- **Sun Protection for Nails:** Innovation opportunity to develop nail polishes with UV inhibitors to protect nails from sun damage.

### Where This Applies

- **Beauty and Cosmetics:** The beauty industry can explore the potential of offering cruelty-free and vegan-friendly products.
- **Healthcare:** There is scope for healthcare industries to create beauty products safe for children, pregnant women, and cancer patients.
- **Fashion and Accessories:** Fashion brands can collaborate with nail polish companies to develop trendy, toxic-free polishes.

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