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# Wine-Themed Park Experiences
La Cité Du Vin Boasts Immersive Wine-Related Experiences for Guests

By Kalin Ned | Published 2019-07-11 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/la-cit-du-vin
References: [designtaxi](https://designtaxi.com/news/405298/World-s-First-Ever-Wine-Theme-Park-Opens-In-France-With-Wine-Swirl-Building/) & [laciteduvin](https://www.laciteduvin.com/en)

La Cité du Vin — which translates to The City of Wine, is an €80 million wine-themed park that opened its doors in Bordeaux, France. The business offers immersive experiences to guests who are interested in acquiring more knowledge about the grape-derived alcoholic beverage through hands-on experiences. From [premium wine tastings](https://www.trendhunter.com/trends/february-wine-tasting) and [educational wine tours](https://www.trendhunter.com/trends/trius-tour) to informative museum exhibits and a laid-back wine bar, La Cité du Vin is bound to be a popular destination for connoisseurs. The experience also includes "a simulated boat ride to[make one] feel like a wine merchant," as well as exposure to breathtaking views and a striking twisted metal architecture that mimics the way wine swirls in a glass.

The wine-themed park offers about 800 varieties of the drink, sourced from 70 countries.

Photo Credits: Studio MB, La Cité du Vin,

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 77% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### Key Themes Behind This Trend

- **Immersive Experiences:** Create immersive experiences that allow guests to acquire more knowledge about a specific topic.
- **Hands-on Learning:** Develop hands-on learning opportunities that engage guests and provide a deeper understanding of a subject.
- **Themed Attractions:** Design themed attractions that offer a unique and memorable experience for visitors.

### Where This Applies

- **Hospitality:** Incorporate immersive experiences and hands-on learning into hotel and resort offerings to attract guests.
- **Food and Beverage:** Create themed attractions within the food and beverage industry that provide educational and interactive experiences for customers.
- **Tourism:** Develop unique and themed tourist attractions that offer immersive experiences and capture the interest of travelers.

## Related on Trend Hunter

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