# Apothecary-Style Kombucha Packaging LA Brewery Collaborated with Beatson Clark for New Bottles By Michael Hemsworth | Published 2019-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/la-brewery References: [foodbev](https://www.foodbev.com/news/la-brewery-uses-beatson-clark-apothecary-bottles-for-kombucha/) & [labrewery](http://www.labrewery.co.uk) The new LA Brewery kombucha packaging has a distinctly apothecary-style aesthetic that helps to transform the product from a simple refreshment into an artisan product with flair. The bottles have been created in partnership with glass packaging specialist Rawlings as well as manufacturer [Beatson Clark](https://www.trendhunter.com/trends/aupale-grapefruit-seltzer), which has resulted in a high-quality final product. The [high-quality packaging](https://www.trendhunter.com/trends/cleveland-kitchen1) conveys a premium product and experience to the consumer, while also setting them apart from other drinks on the market with a carbonated profile. The LA Brewery kombucha packaging was spoken on by brand founder Louise Avery who said, "It’s a higher-end bottle which achieves that mix of being slightly medicinal and also rather grown up. Most standard soft drinks bottles have a long neck, but with this bottle, the short neck takes you into a different space. With the branding, we’ve created something that can sit alongside both soft and alcoholic drinks in the pub and still look comfortable. It’s designed to bridge that gap.” ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 64% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Apothecary-style Packaging:** Opportunity for other beverage brands to transform their products into artisan offerings with a premium and distinct aesthetic. - **High-quality Packaging:** Potential for manufacturers of other beverages to collaborate with packaging specialists to create premium and differentiated packaging. - **Distinctive Branded Design:** Chance for beverage companies to develop branding that can seamlessly fit in both soft and alcoholic drink spaces, targeting a wider consumer market. ### Sectors Adopting This - **Beverage Packaging:** Disruptive innovation opportunity for packaging manufacturers to cater to the demand for apothecary-style and high-quality packaging in the beverage industry. - **Craft Beverage:** Craft beverage producers can leverage apothecary-style packaging and distinctive branding to position themselves as artisanal and premium offerings in a competitive market. - **Hospitality and Pubs:** Opportunity for pubs and other hospitality establishments to offer a unique experience by providing a range of beverages that come in apothecary-style packaging, bridging the gap between soft and alcoholic drinks. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Aluminum-Packaged Kombuchas](https://www.trendhunter.com/trends/mortal-kombucha.md) - [Midwest Kombucha Rebranding Initiatives](https://www.trendhunter.com/trends/island-city-kombucha.md) - [Recycled Bottle Seltzers](https://www.trendhunter.com/trends/aupale-grapefruit-seltzer.md) - [Artisanal Pour Bottles](https://www.trendhunter.com/trends/artisanal-pour-bottles.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md) - [Glass Spirit Bottles](https://www.trendhunter.com/trends/halewood-artisanal-spirits.md) - [Reusable Aperitif Bottles](https://www.trendhunter.com/trends/ghia.md)