# Vegan-Friendly Brioche Buns The New La Brea Bakery Brioche Bun is Totally Plant-Based By Katherine Pendrill | Published 2023-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/la-brea-bakery-brioche-bun References: [vegconomist](https://vegconomist.com/gastronomy-food-service/la-brea-plant-based-brioche-buns/) & [prnewswire](https://www.prnewswire.com/news-releases/la-brea-bakery---north-american-artisan-bread-baker-introduces-plant-based-brioche-bun-to-foodservice-and-restaurant-operators-301792197.html)  La Brea Bakery, the brand best known for its artisan breads, has just reimagined the classic brioche bun to create the new plant-based La Brea Bakery Brioche Bun. Traditionally, brioche is known for its buttery flavor and tender crumb – something which is hard to achieve without the use of dairy products. However, La Brea Bakery has managed to perfect a plant-based recipe for brioche to create the new vegan-friendly La Brea Bakery Brioche Bun. As Chris Prociv, the Chief Commercial Officer of Retail at Aspire Bakeries (the parent company of La Brea Bakery), explains, "La Brea Bakery's Research & Development expertise and capabilities enable us to deliver operational solutions like this plant-based brioche bun, while never compromising taste and our artisan promise." The new La Brea Bakery Brioche Bun is just one of several plant-based breads produced by the company, which makes it an accessible brand for vegans and non-vegans alike. Image Credit: La Brea Bakery ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 24% | Activity: 29% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Bakery Products:** The development of plant-based bakery products presents multiple growth opportunities for companies to offer vegan-friendly alternatives to traditional baked goods. - **Vegan-friendly Product Lines:** Companies can benefit from developing vegan-friendly product lines to cater to the growing demand for plant-based food options. - **Research and Development for Vegan Baked Goods:** Investing in research and development to perfect vegan-friendly recipes for baked goods can result in innovative products that cater to both vegan and non-vegan consumers. ### Who This Affects Most - **Bakery Industry:** The bakery industry can benefit from innovating plant-based recipes to cater to the growing demand for vegan-friendly baked goods. - **Food Service Industry:** The food service industry can capitalize on the trend towards plant-based baked goods by offering vegan options on their menus. - **Consumer Packaged Goods Industry:** Companies in the consumer packaged goods industry can gain a competitive advantage by developing vegan-friendly product lines that cater to the growing number of consumers seeking plant-based food options. ## Related on Trend Hunter - [Vegan Brioche Breads](https://www.trendhunter.com/trends/vegan-brioche-loaf.md) - [Plant-Based Olive Breads](https://www.trendhunter.com/trends/olive-basil-loaf.md) - [Vegan Bistro Baguettes](https://www.trendhunter.com/trends/bistro-baguette.md) - [Dairy-Free Dessert Buns](https://www.trendhunter.com/trends/oat-cream-buns.md) - [Allergen-Friendly Protein Buns](https://www.trendhunter.com/trends/egg-cheese-protein-buns.md) - [Croissant-Like Burger Buns](https://www.trendhunter.com/trends/round-butter-croissant-buns.md) - [Gluten-Free Sweet Rolls](https://www.trendhunter.com/trends/briochestyle-sweet-rolls.md) - [Foodservice-Ready Brioche Baked Goods](https://www.trendhunter.com/trends/gonnella-baking-company.md) - [Vegan-Friendly Steamed Buns](https://www.trendhunter.com/trends/vegan-meat-buns.md)