# Off-Kilter Accessory Ads The L2 Fall/Winter 2012 Campaign Reinvents Classics By Jana Pijak | Published 2012-08-04 | Updated 2012-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/l2-fallwinter-2012 References: [thefashionisto](http://thefashionisto.com/ton-heukels-delivers-attitude-for-l2-fallwinter-2012/) & [thefashionisto](http://thefashionisto.com/models/ton-heukels/) Photographer Lorenzo Marcucci captures the latest L2 Fall/Winter 2012 [ad campaign](https://www.trendhunter.com/trends/jiyongkim-fw25). The Chinese label’s bold garments are showcased by L’Uomo Elite’s Ton Heukels. The blonde top model sports a slew of [tailored looks](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) that range from edgy and leather-clad to tailored and dapper. Posing infront of a set of bright backdrops, Ton exudes a fierce attitude. From western to [military inspirations](https://www.trendhunter.com/trends/studio-nicholson-fw25), the model’s memorable ensembles are accessorized with the perfect accompanying headwear and jewellery pieces that include feathered hats and body chains. The opposite of traditional, this ornate advertorial pushes fashion boundaries without going over-the-top. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 56% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Bold Ad Campaigns:** Disruptive innovation opportunity: Create ad campaigns that push fashion boundaries and showcase bold garments in unexpected ways. - **Tailored Looks:** Disruptive innovation opportunity: Offer tailored looks that range from edgy and leather-clad to tailored and dapper, appealing to a wide range of fashion tastes. - **Ornate Accessories:** Disruptive innovation opportunity: Design and market unique accessories like feathered hats and body chains that add a distinctive touch to ensembles. ### Sectors Adopting This - **Fashion Advertising:** Disruptive innovation opportunity: Utilize bold ad campaigns to capture attention and redefine traditional fashion advertising. - **Fashion Design:** Disruptive innovation opportunity: Incorporate tailored looks with diverse styles and materials to meet the demand for unconventional fashion choices. - **Accessories Industry:** Disruptive innovation opportunity: Experiment with ornate accessories like feathered hats and body chains to offer unique and eye-catching products. ## Related on Trend Hunter - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md)