# Sultry 60s Babes The L'Oréal Melbourne Fashion Festival 2011 Promo Ads By Annie Ho | Published 2010-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/l-oreal-melbourne-fashion-festival-2011 References: [sassisamblog](http://www.sassisamblog.com/2010/11/25/melissa-george-the-face-of-loreal-melbourne-fashion-festival-2011/) & [lmff.au](http://www.lmff.com.au/) Finally, the L’Oréal Melbourne Fashion Festival 2011 promo ads have surfaced and they are nothing short of amazing. The LMFF is one of the very well-known [fashion festival in Australia](https://www.trendhunter.com/trends/melo-matcha-x-free-people). This year, the [promo ads feature Melissa George](https://www.trendhunter.com/trends/dior-addict-2026-collection), who of course, brought back poise and glamor single-handedly in the shoot. The L’Oréal Melbourne Fashion Festival 2011 promo was shot by photographer Daniela Federici. The festival will take place March 14th-20th. Designers such as Alex Perry will be participating in this festival alongside with models, fashion editors and the like. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 24% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion Festivals:** There is a growing trend of fashion festivals globally, providing opportunities for designers, models, and fashion industry professionals to showcase their talents and connect with potential customers. - **Celebrity Brand Partnerships:** Collaborating with celebrities for promotional campaigns is becoming a popular trend in the fashion industry, leveraging their influence and appeal to attract a wider audience. - **Glamor Revival:** A trend of embracing retro styles and bringing back the elegance and glamour of past eras is emerging in the fashion industry, attracting consumers with a nostalgic desire for sophistication. ### Where This Applies - **Fashion:** The fashion industry can leverage the trend of fashion festivals to create immersive brand experiences, engage with customers, and discover emerging talents. - **Photography:** Photographers can explore the trend of celebrity brand partnerships to collaborate with notable figures and create visually captivating promotional content. - **Beauty:** The beauty industry can tap into the trend of glamor revival to develop products and campaigns that evoke vintage aesthetics and offer consumers a sense of timeless elegance. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Fashion Week Beauty Partnerships](https://www.trendhunter.com/trends/loral-paris-secured.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Beauty-Branded Holiday Markets](https://www.trendhunter.com/trends/loral-paris-distiller.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)