# Makeup Memory Sticks The Custom L'Oreal Lipstick USB Drive Contains 100 Years of Company Info By Meghan Young | Published 2011-04-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/l-oreal-lipstick-usb-drive References: [bookofjoe](http://www.bookofjoe.com/2011/04/lipstick-usb-drive.html) & [molotalk](http://molotalk.com/loreal-lipstick-usb-drives/) Though I have seen a fair share of interesting flash drives, from toys to weapons and more, it seems like one company was inspired to utilize this tech disguising technique with the L'Oreal Lipstick USB Drive. By doing so, L'Oreal has created an interesting way to provide a wealth of information about their company to a few select individuals. Created by Custom USB, the L'Oreal Lipstick USB Drive uses real L'Oreal lipstick cases that have had a MicroKey USB inserted into each of them. According to Molo Talk, "One by one, with strict precision, each Lipstick USB drive was hand-made, hand-tested and hand-pre-loaded with a video recapping 100 years of exceptional products and services." In the end, only 500 of these L'Oreal Lipstick USB Drives were created. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Disguised Memory Sticks:** Disruptive innovation opportunities in covert data storage. - **Custom USB Flash Drives:** Opportunities for personalized and unique USB drive manufacturing. - **Corporate Branding Via USB Drives:** Opportunities for companies to extend brand recognition using custom USB drives. ### Sectors Adopting This - **Technology Manufacturing:** Innovations in the manufacture of custom USB drives - **Beauty & Cosmetics:** Opportunities to combine beauty and cosmetics products with technology and marketing - **Marketing & Advertising:** Opportunities for companies to extend brand recognition and engage customers using custom USB drives. ## Related on Trend Hunter - [Makeup-Inspired Colorfuldevices](https://www.trendhunter.com/trends/lipstick-mechanical-keyboard.md) - [Icon-Shaped USB Drives](https://www.trendhunter.com/trends/folderdrive.md) - [Playful Crayon USB Drives](https://www.trendhunter.com/trends/sandisk-crayola-usbc.md) - [Luxurious Lipstick Gift Sets](https://www.trendhunter.com/trends/lipstick-trunk.md) - [3-in-1 Lip Devices](https://www.trendhunter.com/trends/lipcure-beam.md) - [Laptop-Fitted USB Stick Concepts](https://www.trendhunter.com/trends/saint-antoine.md) - [Cosmetic-Toting Tumblers](https://www.trendhunter.com/trends/elf-cosmetics-and-stanley.md) - [Lipstick-Inspired Earbuds](https://www.trendhunter.com/trends/freebuds-lipstick.md) - [Lipstick-Inspired Wireless Earbuds](https://www.trendhunter.com/trends/ear-stick.md)