# Rocker Chick Lip Colors The Gwen Stefani L'Oreal Infalliable Le Rouge Ad is Dramatic By Annie Ho | Published 2011-01-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/l-oreal-infalliable-le-rouge References: [sassisamblog](http://www.sassisamblog.com/2011/01/19/video-first-look-gwen-stefani-loreal-infalliable-le-rouge-lip-color/) & [en.loreal](http://www.en.loreal.ca/_en/_ca/) The new spokesperson for L’Oreal Infalliable Le Rouge is rock chick Gwen Stefani. Stefani has been keeping it on the down low ever since she had her baby and now she’s back in the most dramatic way possible. Not only does this campaign fit into her signature pin-up style of smoky eyes and red lips, it also shows she has longevity in this business. The L’Oreal Infalliable Le Rouge lipstick provides bold colors that lasts up to 10 hours without smudging or “bleeding.” ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 61% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Bold Lip Colors:** Disruptive innovation opportunity: Develop long-lasting lip color products with bold and vibrant shades. - **Celebrity Brand Endorsement:** Disruptive innovation opportunity: Explore collaborations with popular celebrities to endorse cosmetic products and reach a wider audience. - **Long-lasting Lipstick:** Disruptive innovation opportunity: Invent innovative formulas or techniques to create long-wearing lipsticks that don't smudge or bleed. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Introduce new lipstick formulas or technologies to improve longevity and color payoff. - **Celebrity Endorsement:** Disruptive innovation opportunity: Develop strategies to efficiently partner with celebrities for brand endorsements to increase sales and brand visibility. - **Beauty Campaigns:** Disruptive innovation opportunity: Experiment with unconventional advertising campaigns that highlight the unique qualities of lip color products and appeal to target customers. ## Related on Trend Hunter - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Ulltra-Vibrant Lip Colors](https://www.trendhunter.com/trends/smashbox-canada.md) - [Plumping Plant-Powered Cosmetics](https://www.trendhunter.com/trends/gxve-beauty-by-gwen-stefani.md) - [Vibrant Fuchsia Lipstick Shades](https://www.trendhunter.com/trends/velvet-cream-lipstick.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md)