# Mod Moody Cowgirls Erin Heatherton is Smoking for L'Officiel Paris May 2010 By Luisa Amanda Gomes | Published 2010-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/l-officiel-paris-may-2010 References: [fashiongonerogue](http://fashiongonerogue.com/erin-heatherton-patric-shaw-macadam-cowboy-lofficiel-paris-2010/) & [forums.thefashionspot](http://forums.thefashionspot.com/) The L’Officiel Paris May 2010 issue features one daring and smoking hot cow girl, Erin Heatherton. Donning a pair of [studded, cheetah print cowboy boots](https://www.trendhunter.com/trends/lucchese-bootmaker-x-dallas-cowboys) and an assortment of leather accessories, Erin Heatherton sizzles for the editorial ‘Macadam Cowboy.’ Captured by photographer, Patric Shaw, he shoots Erin Heatherton in untraditional cowboy-like settings. Erin Heatherton brings together the rustic fashion of the cowboy with the slickness of city life by wearing daring ensembles from [Guess](https://www.trendhunter.com/trends/guess-iconic-sublime), Giorgio Armani and [Fendi](https://www.trendhunter.com/trends/love-monster). Combining the looks the country and the city can be very successful, as proven with ‘Macadam Cowboy’ editorial in the L’Officiel Paris May 2010 issue. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 77% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Rustic Urban Fashion:** There is an opportunity for the fashion industry to create clothing that combines the ruggedness of the country with the sleekness of the city. - **Unconventional Cowboy Imagery:** Photographers and media companies can explore non-traditional settings and concepts to bring a fresh perspective to cowboy-themed editorials. - **Printed Cowboy Boots:** Designers can capitalize on the popularity of printed footwear by creating unique and eye-catching cowboy boots. ### Industries Being Reshaped - **Fashion:** Fashion brands can innovate by creating collections that merge country and city styles. - **Photography:** Photographers can disrupt the traditional cowboy image by shooting editorials in unexpected settings. - **Footwear:** Companies in the footwear industry have an opportunity to create printed cowboy boots that appeal to fashion-forward consumers. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Feminine Western Fragrances](https://www.trendhunter.com/trends/cowgirl-grass.md) - [Cow Print High-Top Shoes](https://www.trendhunter.com/trends/rasant-mid.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Collaborative Cowboy Boots](https://www.trendhunter.com/trends/lucchese-bootmaker-x-dallas-cowboys.md)