# Clown's Play Prophylactics L'eXtase Extra Long Condoms are Big Enough to Sculpt By Amelia Roblin | Published 2011-02-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/l-extase-extra-long-condoms References: [adsoftheworld](http://adsoftheworld.com/media/print/lextase_condoms_extra_long_condoms_2) & [leoburnett](http://www.leoburnett.com/) Contraceptive failure can often occur when one's [prophylactic equipment](https://www.trendhunter.com/trends/durex-afterglow-campaign) is the wrong size, but L'eXtase Extra Long Condoms suggest this product is large enough to sculpt a balloon horse, let alone contain prodigious body parts. The clever advertising campaign was designed by Leo Burnett of Belgium, making the pale pink rubbers appear playful and innocent in the form of [blown-up animals](https://www.trendhunter.com/trends/giant-inflatables). Making potentially awkward or [explicit print ads humorous](https://www.trendhunter.com/trends/dreamies-treats), L'eXtase Extra Long Condoms may make even the little guy laugh. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Playful Advertising:** Creating humorous and innocent print ads can make potentially awkward or explicit products more approachable. - **Customized Products:** Offering condoms in different sizes allows for a better fit and reduces the risk of contraceptive failure. - **Innovative Packaging:** Using unique packaging designs, such as blown-up animals, can attract attention and differentiate the product from competitors. ### Where This Applies - **Contraceptive Products:** There is an opportunity to continually improve and innovate contraceptive products to ensure better functionality and user experience. - **Advertising and Marketing:** Brands can explore more creative and humorous approaches to advertise products that are typically seen as uncomfortable or sensitive. - **Packaging Design:** Developing unique and attention-grabbing packaging designs can help products stand out on store shelves and increase consumer interest. ## Related on Trend Hunter - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Humorously Enormous Cotton Swabs](https://www.trendhunter.com/trends/qugetips.md) - [Ultra-Femme Contraceptive Products](https://www.trendhunter.com/trends/nixit-1.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md) - [Fuss-Free Condom Deliveries](https://www.trendhunter.com/trends/durex-condoms1.md)