# Charitable Contraceptive Packaging The L Condoms Boxes Highlights the Company's Fight Against AIDS By Susan Keefe | Published 2012-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/l-condoms2 References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/01/l-condoms-concept.html) & [jderksen](http://jderksen.com/) Toronto-based designer Joel Derksen worked with L Condoms to create a fresh new look for the brand. The [charitable condom brand](https://www.trendhunter.com/trends/goat-condom) is widely regarded for its policy of donating one box of condoms for every one that is purchased to Africa. L Condoms are also sustainably sourced, but its social consciousness doesn't mean the brand does't have a funny bone. The tag lines that accompanies the [vibrant packaging](https://www.trendhunter.com/trends/fruit-bliss) and [slimmer box](https://www.trendhunter.com/trends/thoughtful-packaging) are delightfully tongue-in-cheek. One reads,"This is going to be world changing sex," as a playful nod to the company's charitable work. The packaging has been pared down to roughly the size of a deck of playing cards to allow for better organization on store shelves. African designs echo through the packaging, once again drawing attention to L Condoms efforts in the war against AIDS. Joyful and vibrant with a touch humor, the L Condom packaging paints contraceptives as a means to save the world. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 20% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** There is an opportunity to develop environmentally-friendly packaging solutions that align with social causes. - **Charitable Branding:** Brands can explore incorporating charitable initiatives into their branding strategies to increase consumer engagement. - **Conscious Consumerism:** Consumers are seeking products that contribute to social causes, creating an opportunity for brands to tap into this market. ### Who This Affects Most - **Contraceptive:** The contraceptive industry can innovate by developing packaging that highlights social and environmental contributions. - **Sustainable Fashion:** The sustainable fashion industry can learn from L Condoms' social consciousness in incorporating social causes into their branding and packaging. - **Healthcare:** Healthcare providers and organizations can collaborate with L Condoms to amplify their efforts in the fight against AIDS. ## Related on Trend Hunter - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md) - [Ultra-Femme Contraceptive Products](https://www.trendhunter.com/trends/nixit-1.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Silicone Condom Cases](https://www.trendhunter.com/trends/silicone-condom-cases.md) - [Skin-Toned Inclusive Condoms](https://www.trendhunter.com/trends/roam-1.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md)