# Boldly Vibrant Mixed-Material Shoes The Nike x Kyrie Irving Sneakers Celebrate Chinese New Year By Kalin Ned | Published 2020-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kyrie-irving-sneakers References: [hypebeast](https://hypebeast.com/2019/12/nike-kyrie-6-chinese-new-year-cd5029-700-release-info) & [nike](https://www.nike.com/cn/launch/t/kyrie-6-chinese-new-year/) There is one more silhouette that launched under the [Nike Basketball](https://www.trendhunter.com/trends/triple-red) x Kyrie Irving sneakers collaboration. The model is designed to pay homage to the coming of the 2020 Chinese New Year. This inspiration has proven to be a popular one amongst footwear brands as many hurry to produce their own chic, [festive takes on the holiday](https://www.trendhunter.com/trends/year-of-the-mamba) through bespoke releases. The Nike Basketball x Kyrie Irving sneakers are a prime example of this trend. The footwear dropped on January 1st and was made available to consumers at the price of $157 USD. Aside from employing a variety of materials – from “lush tumbled leather” to mesh liners in green, the Nike Kyrie 6 also draws the attention of the public with a [vibrant colorway](https://www.trendhunter.com/trends/lunar-new-year-sneaker) that is combined with a thematically appropriate print. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 60% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Mixed-material Sneakers:** Opportunity for footwear brands to create unique and eye-catching sneaker designs using a blend of materials and vibrant colors. - **Chinese New Year Collaborations:** Collaboration opportunities between brands and Chinese New Year celebrations to create limited edition products that resonate with consumers. - **Bespoke Holiday Releases:** Growing demand for customized holiday-themed releases, allowing brands to tap into festive consumer trends and create unique, collectible items. ### Where This Applies - **Footwear:** Disruptive innovation opportunity for footwear brands to experiment with mixed materials, unique colorways, and festive themes in their product offerings. - **Fashion & Apparel:** Collaboration opportunities between fashion brands and cultural celebrations like Chinese New Year to create special collections that resonate with consumers. - **Retail & E-commerce:** Growing market for limited edition, holiday-themed releases that cater to consumer demand for unique and collectible items, creating opportunities for retailers to capitalize on festive trends. ## Related on Trend Hunter - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [Agile Eye-Catching Basketball Shoes](https://www.trendhunter.com/trends/anta-kai-1.md) - [Lunar Festivity-Inspired Embroidered Shoes](https://www.trendhunter.com/trends/air-force-1-low-6.md) - [Festive Vibrant Celebratory Footwear](https://www.trendhunter.com/trends/year-of-the-mamba.md) - [Compact glow-in Sneakers](https://www.trendhunter.com/trends/kai-2-white-phantom.md) - [Celebratory New Year Sneakers](https://www.trendhunter.com/trends/new-balance-610.md) - [Lunar New Year-Inspired Sneaker](https://www.trendhunter.com/trends/nike-dunk-low-2.md) - [Celebratory Dragon-Inspired Sneakers](https://www.trendhunter.com/trends/year-of-the-dragon1.md)