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# Basketball Player-Backed Sneakers
Kyrie Irving Teases the Upcoming 'Kyrie 9' Silhouette

By Kanesa D | Published 2022-08-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kyrie-irving-1
References: [hypebeast](https://hypebeast.com/2022/8/nike-kyrie-8-9-kyrie-irving-on-foot-look) & [instagram](https://www.instagram.com/p/ChXUosEjMdz/)

Kyrie Irving recently teased his upcoming [Nike](https://www.trendhunter.com/trends/triple-red) silhouette at Fairfax High School in Los Angeles alongside names like Trae Yong, Cole Anthony, and Scottie Barnes. The players gathered at the school for a series of basketball scrimmages between different [NBA](https://www.trendhunter.com/trends/zoom-freak-5) teams, and the audience quickly spotted the new iteration of the sneaker on the player’s feet during the game.

The design boasts a mid-top structure with translucent mesh uppers that are outfitted with red and white accents. The sneaker also utilizes a [Zoom Air](https://www.trendhunter.com/trends/ja-2) sole unit for additional cushioning, while a quote from Irving’s mother graces the interiors. Extra details include roman numerals ‘VII XIII’ embroidered on the heel in honor of the birthday of Irving’s mother.

The upcoming Kyrie 9 silhouette is slated for a November 11 release.

Image Credit: Moving Pictures

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 12% | Activity: 9% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Basketball-player Endorsed Sneakers:** Athletes will continue to influence footwear design, leading to more collaborations and ambitious releases, especially in the basketball sneaker market.
- **Translucent Mesh Uppers:** Sneaker brands will begin to experiment with more translucent materials for their uppers, allowing for unique design opportunities and increased breathability.
- **Personalized Design Details:** More sneakers will feature personalized design details such as quotes or important dates as a way to connect with consumers on a deeper level.

### Who This Affects Most

- **Footwear:** The footwear industry will increasingly see more athlete-led sneaker collaborations and unique material experimentation.
- **Sports:** The sports industry will see more athletes engaged in creating and marketing their own sneaker lines, blurring the lines between sports and fashion.
- **Athleisure:** The athleisure industry will continue to benefit from the rising popularity of athlete-led sneaker releases, as consumers seek out comfortable yet stylish footwear options.

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