# Basketball-Celebrating Kids Shoes Nike's New Kyrie 4 Sneakers Have an Iridescent Swoosh By Madison Mackay | Published 2018-04-02 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kyrie-4-sneakers References: [hypekids](https://hypekids.com/2018/3/nike-kyrie-4-ncaa-kids-where-to-buy) & [nike](https://www.nike.com/t/kyrie-4-little-kids-shoe-DzABAX) Athletic wear [Nike](https://www.trendhunter.com/trends/swoosh-1-trainer) company created the new Kyrie 4 sneakers for kids to celebrate the NCAA basketball tournament. The new shoes have a crisp and clean white upper with a new iridescent [Swoosh](https://www.trendhunter.com/trends/kd17) and a multicolored sole. The contrasting bright colors add a pop of excitement to the new sneakers, which are available in sizes for babies, toddlers and kids. The top features a glow-in-the-dark strip that goes down the center of the shoe. The brand uses high-quality materials to ensure a long-lasting product, that is also comfortable enough to wear all day. The new children's version of the Kyrie 4 sneakers inspired by the NCAA from Nike are available online now, with prices starting at $80. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 81% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Kids' Iridescent Sneakers:** With colorful designs and smart features, the trend of creating kids' sneakers with iridescent elements are becoming more popular, offering a unique twist to traditional designs. - **Athletic Wear for Children:** Athletic wear for children is a trend that is on the rise with companies like Nike creating colorful and comfortable clothing and footwear specially designed for kids - **Sustainable Kids' Footwear:** Brands are becoming more conscious in their production practices and opting for sustainable materials to create trendy and eco-friendly kids' footwear. ### Industries Being Reshaped - **Sportswear:** Sportswear companies are expanding their product lines to cater to children with colorful and innovative designs. - **Children's Retail:** Retail companies are jumping on the bandwagon with the rise of kids' athletic wear and footwear, creating opportunities to offer a wide variety of fashionable and functional products. - **Sustainability:** Sustainability-conscious companies in the footwear industry now have the opportunity to cater to eco-conscious parents who want stylish and eco-friendly kids' footwear included in their child's wardrobe. ## Related on Trend Hunter - [Compact glow-in Sneakers](https://www.trendhunter.com/trends/kai-2-white-phantom.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [Minimal Collaborative Basketball Shoes](https://www.trendhunter.com/trends/kawhi-iv.md) - [Neon-Tinged Basketball Shoes](https://www.trendhunter.com/trends/luka-4.md) - [Aqua-Tonal Textural Skate Sneakers](https://www.trendhunter.com/trends/day-one-sneaker.md) - [Golden Tinged Basketball Sneakers](https://www.trendhunter.com/trends/kd-4.md) - [Agile Eye-Catching Basketball Shoes](https://www.trendhunter.com/trends/anta-kai-1.md) - [Holiday-Honoring Pastel Sneakers](https://www.trendhunter.com/trends/easter-colorway-1.md)