# Cereal-Inspired Shoes The Nike KYRIE 1 Cereal Celebrates Kyrie Irving's Favorite Childhood Snack By Rahul Kalvapalle | Published 2015-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kyrie-1-cereal References: [nicekicks](http://www.nicekicks.com/2015/01/29/nike-kyrie-1-gs-cereal/) & [news.nike](http://news.nike.com/news/nike-debuts-the-kids-only-collection-for-young-athletes) The KYRIE 1 Cereal is part of a trio of shoes making up the [Nike](https://www.trendhunter.com/trends/ja-morant) Snack Attack Pack, a collection designed exclusively for younger players. The collection -- which also includes the KD 7 PB&J and the LEBRON 12 -- is inspired by the [favorite childhood snacks](https://www.trendhunter.com/trends/lays-x-saucony) of [NBA](https://www.trendhunter.com/trends/koolaid-and-nike) superstars Kyrie Irving, Kevin Durant and LeBron James. Cereal was Irving's favorite snack growing up. "I'm so proud of the KYRIE 1 shoe and it's really cool to have a version of it for young basketball players that celebrates how much I love cereal in a fun way," Irving says. The KYRIE 1 Cereal includes several of the high-performance features of the adult version but is customized to meet the specific demands of young and growing athletes. This shoe is a great example of how sports products can be creatively marketed to youth. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 68% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Food-inspired Footwear:** There is potential for footwear brands to create limited edition collections of shoes inspired by popular snacks or foods to drive excitement and exclusivity among consumers. - **Youth-targeted Product Lines:** As seen in the Snack Attack Pack, brands can create product lines targeted towards younger consumers that align with their interests and personalities to increase sales and brand loyalty. - **Customized Performance Footwear for Young Athletes:** There is an opportunity for sports brands to create high-performing, customized footwear for young athletes that meets their specific needs and demands to improve their overall performance on the court or field. ### Sectors Adopting This - **Sports Footwear:** Sports footwear brands can use creative marketing tactics, such as food-inspired limited edition collections, to drive excitement and sales among consumers. - **Youth Sports Products:** There is potential for brands to target younger consumers with product lines that align with their personalities, interests, and needs to increase sales and brand loyalty. - **Sports Equipment Customization:** Customization of sports equipment, such as specialized footwear for young athletes, can improve their overall performance and provide a unique selling point for brands. ## Related on Trend Hunter - [Agile Eye-Catching Basketball Shoes](https://www.trendhunter.com/trends/anta-kai-1.md) - [Athlete-Approved Performance Shoes](https://www.trendhunter.com/trends/kai3-performance-shoe.md) - [Juice-Themed Sneaker Editions](https://www.trendhunter.com/trends/ja-morant.md) - [Candy-Themed Tonal Basketball Shoes](https://www.trendhunter.com/trends/lebron-xxii.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Basketball Player-Approved Cereals](https://www.trendhunter.com/trends/angel-x-reeses-puffs.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md) - [Compact glow-in Sneakers](https://www.trendhunter.com/trends/kai-2-white-phantom.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md)