# Glitterized Mermaid Faces The Kym Ellery SS 2011 Collection Mixes the Mystical and the Tropical By Tiana Reid | Published 2010-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kym-ellery-ss-2011 References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=15&ArticleID=7657&PageNum=1) & [elleryland](http://www.elleryland.com/) Glitter, sparkles and sequins are no stranger to fashionistas over the past few seasons, but the Kym Ellery SS 2011 Collection took it up a few notches with a mystical-slash-tropical influence of sparkly mermaid faces. In an interview with Dazed Digital, Ellery admits her love for everything and anything shiny and said, "I suppose I got all literal with the collection and it being inspired by the stars! It was all about magic and mystery and I wanted everything that glittered to be gold, or a shade of." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 65% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Glitterized Fashion:** The rising trend of incorporating glitter and sparkles in fashion could lead to disruptive innovation in eco-friendly glitter alternatives, biodegradable sequins, and sparkly activewear. - **Mystical-tropical Fashion:** The Kym Ellery SS 2011 collection's mystical-tropical theme could inspire disruptive innovation in sustainable resort-wear, eco-friendly beachwear, and mystical-inspired makeup. - **Mermaid Influenced Fashion:** The rise of mermaid influence in fashion could lead to disruptive innovation in eco-friendly underwater jewelry, sustainable tailoring, and real-life mermaid swimwear. ### Sectors Adopting This - **Fashion:** Fashion brands and retailers could explore disruptive innovation in product development, marketing, and manufacturing to align with evolving trends inspired by glitter, mystical-tropical themes and mermaids. - **Cosmetics:** Cosmetics brands could leverage the growing trend of glitter and sparkle in beauty to create magical and mystical-inspired makeup lines, while incorporating eco-friendly glitter alternatives to appeal to conscious consumers. - **Tourism & Travel:** Tourism and travel brands could leverage the mystical-tropical fashion trend to curate themed travel itineraries, vacation packages, and resort destinations, inspired by Kym Ellery's SS 2011 collection. ## Related on Trend Hunter - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Playful Sculptural Collections](https://www.trendhunter.com/trends/afterglow-1.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md)