# Mobile Celebrity Cosmetic Trucks Kylie Jenner's 'Kylie Truck' Will Make Its First Stop in L.A By Ell Smith | Published 2017-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kylie-truck References: [hypebae](https://hypebae.com/2017/12/kylie-jenner-cosmetics-pop-up-truck-los-angeles) & [kyliecosmetics](https://www.kyliecosmetics.com/) Celebrity cosmetic connoisseur, [Kylie](https://www.trendhunter.com/trends/bratz) Jenner will be retailing her eponymous cult beauty brand from the convenience of a mobile 'Kylie Truck.' Rumors of this business endeavor first surfaced after the star locked down a patent for the Kylie Truck, sending makeup lovers everywhere into a frenzy. Photos of the now-confirmed truck have since been released, showcasing an industrial silver vehicle that's been splashed with the brand's matte purple colorway. The [mobile makeup store](https://www.trendhunter.com/trends/branded-mobile-truck) will make its first stop in the Grove in L.A and will continue to travel to other locations throughout the month. The Kylie Truck will retail the star's new line of concealers and [lipsticks](https://www.trendhunter.com/trends/lipstick-trunk), in addition to other classic offerings, like the highly demanded 'Lip Kit.' ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Mobile Cosmetic Trucks:** The trend of retail convenience through mobile trucks for beauty products. - **Celebrity Branding:** The trend of celebrities using their name and following to create successful businesses. - **Patent-protection for Mobile Storefronts:** The trend of securing intellectual property for mobile retail storefronts. ### Industries Being Reshaped - **Beauty Products:** The beauty industry can benefit from the mobile storefront format to reach more customers on-the-go. - **Celebrities:** Celebrities in various industries can leverage their following to launch successful mobile businesses. - **Intellectual Property Law:** Law firms specializing in intellectual property can help mobile businesses protect their patents and trademarks for their mobile storefronts. ## Related on Trend Hunter - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [Drugstore Beauty Pop-Ups](https://www.trendhunter.com/trends/physicians-formulas-glambulance.md) - [Lip Collection Expansions](https://www.trendhunter.com/trends/core-lip-collection.md) - [Floral Celebrity-Made Fragrances](https://www.trendhunter.com/trends/cosmic-20.md) - [Socialite-Inspired Toy Dolls](https://www.trendhunter.com/trends/bratz.md) - [Glow-Boosting Smoothie Trucks](https://www.trendhunter.com/trends/glow-getter-smoothie-truck.md) - [Mobile Collagen-Branded Trucks](https://www.trendhunter.com/trends/branded-mobile-truck.md) - [Beauty-Inspired Confectionery Partnerships](https://www.trendhunter.com/trends/sees-candies1.md) - [Festival-Themed Cocktail Promotions](https://www.trendhunter.com/trends/sprinter-palm-springs-pack.md)