# Customizable Celebrity Cosmetic Palettes Kylie Cosmetics' Kylie Palette Emphasizes Personalization By Laura McQuarrie | Published 2018-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kylie-palette References: [hellogiggles](https://hellogiggles.com/beauty/kylie-cosmetics-single-shadows-and-empty-palette-launch/) & [kyliecosmetics](https://www.kyliecosmetics.com/products/kylie-palette-with-28-eyeshadows) The Kylie palette from [Kylie Cosmetics](https://www.trendhunter.com/trends/cosmic-20) recently launched as the brand's first-ever empty large palette, which allows for plenty of [customization](https://www.trendhunter.com/trends/self-made-bottle), as well as the rediscovery of shades that have previously sold out or been part of limited-edition collections. In the Kylie palette, there are 28 eyeshadow singles that range from matte neon yellow to bright metallic teal, as well as satin, metallic and matte neutrals that are suited to everyday wear. In the versatile eyeshadow palette, fans will find single shadows based on popular and favorite shades from Kylie. Due to the format of the eyeshadow palette, there is plenty of room for fans to mix, match and organize the pressed powder eyeshadow pods exactly to their liking. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Customizable Cosmetic Palettes:** Opportunity to disrupt traditional makeup palettes by offering customization options for consumers to create their own unique looks. - **Rediscovery of Limited-edition Shades:** Opportunity to tap into nostalgia and exclusivity by bringing back previously sold out or limited-edition shades in customizable palettes. - **Versatile Eyeshadow Palettes:** Opportunity to cater to different makeup preferences by offering a range of finishes, from matte to metallic, in a single palette. ### Who This Affects Most - **Beauty and Cosmetics:** Opportunity for makeup brands to incorporate customizable options and limited-edition releases to attract and engage consumers. - **Fashion Accessories:** Opportunity for fashion accessory brands to collaborate with makeup brands and offer customizable palettes that match their collections. - **E-commerce:** Opportunity for e-commerce platforms to create tools and features that allow customers to customize and personalize their cosmetic palettes online. ## Related on Trend Hunter - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Pre-Paired Lip Kits](https://www.trendhunter.com/trends/glossy-lip-kit.md) - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Y2K Anime Makeup Palettes](https://www.trendhunter.com/trends/y2k-baby-palette.md) - [Floral Celebrity-Made Fragrances](https://www.trendhunter.com/trends/cosmic-20.md) - [Lip Collection Expansions](https://www.trendhunter.com/trends/core-lip-collection.md) - [Coffee-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/coffee-kitten.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md)