# Vampy Songstress Editorials The Kylie Minogue Vogue Australia Editorial Brings Out Her Alter-Ego By Vasiliki Marapas | Published 2014-04-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kylie-minogue-vogue-australia References: [wearesodroee](http://wearesodroee.com/2014/04/16/the-divine-ms-m/) & [vogue.au](http://www.vogue.com.au/) The Kylie Minogue [Vogue](https://www.trendhunter.com/trends/nft-collection2) Australia editorial has her taking on a different moniker: 'Mrs. M.' Differing significantly from her effervescent pop star persona, 'Mrs. M' is a sophisticated, slightly vamp version of the typical lady-who-lunches. The editorial is set in a luxurious, antique-styled brownstone, and Minogue wears a series of [frocks fit for a ballroom soiree](https://www.trendhunter.com/trends/mcqueen-holiday-2025). Though she's all dressed up and looks ready to go, Minogue seems to be thoroughly enjoying her solitude, whether she's sipping on a cup of tea or languidly draping across her piano. The editorial was styled by fashion editor Ondine Azoulay, while Kerry Warn fixed her blonde tresses into a voluminous bouffant. Georgina Graham used a generous hand when it came to applying the [glamorous makeup](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) that finished off the look. Minogue's alter ego was photographed by Will Davidson. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 89% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Alter Ego Editorials:** Creating photo shoots that showcase celebrities in a different persona can generate interest and engagement, especially if it's an extension of their known brand or image. - **Sultry Sophistication:** Combining luxury styling and edgier elements can create a unique aesthetic that resonates with a larger, more diverse audience. - **Solitary Chic:** Images that convey a sense of calm and contentment can appeal to those who value the importance of alone time in an always-on world. ### Industries Being Reshaped - **Fashion:** Creating unique editorial content can help designers and stylists differentiate their brands and showcase their creativity. - **Entertainment:** Generating buzz around a celebrity's new album, movie, or TV show can be amplified by creating a memorable photo shoot or editorial. - **Beauty:** Collaborating with photographers and fashion editors to create stunning makeup looks can help beauty brands showcase their products and inspire customers to try new looks. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Socialite-Inspired Toy Dolls](https://www.trendhunter.com/trends/bratz.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Floral Celebrity-Made Fragrances](https://www.trendhunter.com/trends/cosmic-20.md)