# Plumping Lip Duos Kylie Cosmetics Launched the Next Generation of Kylie Lip Kits By Laura McQuarrie | Published 2024-10-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kylie-lip-kits References: [newbeauty](https://www.newbeauty.com/kylie-jenner-new-lip-liner-matte-lipstick/) & [kyliecosmetics](https://kyliecosmetics.com/en-ca/collections/kylie-cosmetics-lips-lip-plumping/products/plumping-powder-matte-lip-lip-liner-duo?variant=46827712315634) [Kylie Cosmetics](https://www.trendhunter.com/trends/core-lip-collection) launched its viral Kylie Lip Kits in 2015 with three matte lip kits that sold out in a minute and went on to create ripples throughout the beauty industry. In 2024 Kylie Jenner's brand is taking a page from its past with its all-new Plumping Powder Matte Lip & Lip Liner Duo. While the [Plumping Lip Liner](https://www.trendhunter.com/trends/keep-it-full-plumping-lip-liner) is exceptionally creamy and useful for defining and enhancing the appearance of fullness, the Plumping Powder Matte Lip boasts a richly pigmented formula that swipes on to deliver a [blurred, full coverage finish](https://www.trendhunter.com/trends/refys-blur-liner) with up to 12 hours of staying power. The next-gen Plumping Powder Matte Lip & Lip Liner Duo delivers the comfort and in-demand blurred aesthetic beauty consumers are after in flattering shades like pink and peachy nudes, maves and brown. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 73% | Activity: 77% | Freshness: 29% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Next-gen Lip Kits:** Kylie Cosmetics' new Plumping Powder Matte Lip & Lip Liner Duo represents an evolution in lip kit offerings, providing long-lasting, richly pigmented finishes that cater to contemporary beauty standards. - **Plumping Technology:** The introduction of creamy, plumping lip liners highlights the growing demand for products that not only enhance color but also improve the appearance of fullness and definition. - **Blurred Aesthetic:** The trend towards makeup products that create a blurred, full coverage finish indicates a shift in consumer preferences towards more natural, yet flawless beauty looks. ### Who This Affects Most - **Cosmetics:** The cosmetics industry is continually innovating with new formulas and textures, as seen in Kylie Cosmetics' latest launch, to meet evolving consumer expectations for high-performance makeup. - **Beauty Technology:** Advancements in beauty technology are enabling the creation of products like plumping lip liners that merge traditional makeup functions with skin-enhancing benefits. - **Luxury Beauty:** Luxury beauty brands are increasingly focusing on launching sophisticated, multifunctional products that offer both aesthetic improvements and functional benefits, driving growth in premium segments. ## Related on Trend Hunter - [Pre-Paired Lip Kits](https://www.trendhunter.com/trends/glossy-lip-kit.md) - [Lip Collection Expansions](https://www.trendhunter.com/trends/core-lip-collection.md) - [Instantly Plumping Lip Liners](https://www.trendhunter.com/trends/plumping-lip-liner.md) - [Luxe Plumping Glosses](https://www.trendhunter.com/trends/celestial-lip-gloss.md) - [Clean Lip-Plumping Collections](https://www.trendhunter.com/trends/cherry-vanilla.md) - [High-Shine Lip Products](https://www.trendhunter.com/trends/pepper-pout.md) - [Matte Lip Plumpers](https://www.trendhunter.com/trends/matte-lip-plumper.md) - [Two-in-One Lip Liners](https://www.trendhunter.com/trends/lip-cheat-contour-duo.md) - [Glossy Gel Lip Liners](https://www.trendhunter.com/trends/lipglazer-glossy-lipliner.md)