# Reality Star Sneaker Editorials This Kylie Jenner Puma Campaign Promotes the Fierce KRM Trainer By Riley von Niessen | Published 2016-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kylie-jenner-puma References: [highsnobiety](http://www.highsnobiety.com/2016/11/01/kylie-jenner-puma-fierce-krm-trainer) & [us.puma](http://us.puma.com/en_US/search?q=fierc) In an effort to promote its fresh '[Fierce KRM Trainers](https://www.trendhunter.com/trends/fierce-renewal-hair-booster)' to the many Millennial and Generation Z consumers who look up to the Kardashian-associated socialite, a Kylie Jenner PUMA campaign was devised. Throughout the Kylie Jenner PUMA campaign, she wears the sportswear brand's stylish black and white apparel, as well as a pair of the Fierce KRM Trainers in a deep burgundy hue. [Void of laces](https://www.trendhunter.com/trends/instapump-fury-3), the sneakers are easily slipped on and hug the feet comfortably. This makes them ideal for those looking for a versatile athletic companion, especially considering that the model is relatively low-cost. This is in-part due to the supportive midsole and the flexible outsole, as well as the flexible upper that extends up the ankle. Image Credit: Puma ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 87% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Millennial and Generation Z Promotion:** Promoting products to Millennials and Generation Z through social media influencers such as Kylie Jenner. - **Laceless Sneakers:** Designing athletic shoes that are easily slipped on without laces, like the Fierce KRM Trainers. - **Low Cost Athletic Shoes:** Creating affordable athletic shoes that feature supportive midsoles, flexible outsoles, and flexible uppers. ### Industries Being Reshaped - **Athletic Footwear:** Designing, manufacturing, and marketing athletic footwear that meets the needs of Millennials and Gen Z. - **Social Media Advertising:** Developing and implementing advertising campaigns on social media platforms to effectively reach younger consumers. - **Influencer Marketing:** Working with social media and celebrity influencers to promote and sell products to younger demographics. ## Related on Trend Hunter - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Stretchy Athleisure Styles](https://www.trendhunter.com/trends/khy-cotton-stretch.md) - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md) - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md) - [Jewel-Toned Singer-Collaborative Sneakers](https://www.trendhunter.com/trends/avanti.md) - [Dramatically Designed Chunky Sneakers](https://www.trendhunter.com/trends/noir-kei.md)