# Lavish Celebrity-Headed Footwear Editorials The Falcon Campaign Boasts Kylie Jenner for adidas By Kalin Ned | Published 2018-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kylie-jenner-for-adidas References: [highsnobiety](https://www.highsnobiety.com/p/adidas-falcon-ss19-kylie-jenner-campaign/#slide-5) & [instagram](https://www.instagram.com/ADIDASORIGINALS/) The Falcon campaign debuted a new shoe silhouette for Fall/Winter 2018 and now the promotional activation is returning with yet another release of the design with a Kylie Jenner for [adidas](https://www.trendhunter.com/trends/clot-and-adidas-1) campaign. The celebrity was tapped to debut the initial silhouette — one that takes cues from the classic Falcon Dorf that was released twenty years ago. For Spring/Summer 2019, adidas makes the footwear model available in two additional colorways. The model still retains its [sporty and elegant aesthetic](https://www.trendhunter.com/trends/clot-and-adidas-2) that does not turn its back on breathability and flexibility. One of the new versions features a metallic gold upper with accents of pink, purple and blue. The other one is a white iteration with sleek detailing in red, purple, orange, navy and blue. In addition, Jenner debuts the [new adidasCOEEZE tracksuit](https://www.trendhunter.com/trends/khy-cotton-stretch). Photo Credits: Stevie Dance ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Celebrity-endorsed Footwear:** Opportunity for brands to leverage the power of celebrity endorsements to promote new footwear designs for increased sales and brand visibility. - **Retro-inspired Footwear Silhouettes:** Opportunity for footwear brands to create new designs inspired by classic silhouettes to appeal to consumers' nostalgia and interest in retro fashion trends. - **Diverse Colorways in Footwear Design:** Opportunity for brands to differentiate their footwear products by creating diverse colorways that appeal to a wider range of consumer preferences and increase sales potential. ### Who This Affects Most - **Fashion and Apparel:** Opportunity for fashion and apparel brands to use celebrity endorsements and diverse colorways to promote and sell new footwear designs for increased revenue and market share. - **Athletic Footwear:** Opportunity for athletic footwear brands to create retro-inspired designs with modern features for increased consumer interest and sales potential. - **Celebrity Endorsements and Influencer Marketing:** Opportunity for influencer marketing agencies and celebrity endorsement platforms to partner with footwear brands to promote new products and increase brand visibility and sales. ## Related on Trend Hunter - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md)