# Socialite-Made Camouflage Merchandise The New Kylie Jenner Camo Series Features Underwear and More By Riley von Niessen | Published 2017-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kylie-jenner-camo References: [hypebae](https://hypebae.com/2017/6/kylie-jenner-shop-camo-collection-merch) & [instagram](https://www.instagram.com/thekylieshop/) After a line of apparel, iPhone cases, pins, and other accessories that featured Kardashian-Jenner motifs was launched, it was revealed that the new Kylie Jenner camo series is set to release on June 9th. To promote the merchandise, the young socialite posed in a vivid ensemble that was comprised of an orange camouflage sports bra, pants, and a hat, which resulted in a video that she posted on Instagram with a caption that told fans just where they could cop it: the Kylie Jenner Shop. So far, only a few images from the Kylie Jenner camo series have been revealed, which show a number of lighters, as well as a set of green, black, and brown underwear that was also shown off by the 19-year-old. Image Credit: Instagram @thekylieshop ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Social Media-driven Merchandise:** There is potential for other social media influencers to leverage their online presence to promote their own merchandise and grow their personal brand. - **Camo-inspired Apparel and Accessories:** Brands can take inspiration from the popularity of camo patterns and incorporate them into their product lines to attract new customers. - **Celebrity-endorsed Marketing Campaigns:** Businesses can enlist the help of popular celebrities to endorse their products, leveraging their significant online following and potential for increased sales. ### Sectors Adopting This - **Fashion and Apparel:** The fashion and apparel industry can create new collections inspired by camo patterns to stay on-trend and attract younger, fashion-forward customers. - **Social Media and Influencer Marketing:** Social media and influencer marketing agencies can leverage their networks and online presence to promote and sell merchandise for their clients. - **Consumer Goods:** Consumer goods companies could benefit from celebrity-endorsed marketing campaigns to raise brand awareness and increase sales. ## Related on Trend Hunter - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md) - [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md) - [Stretchy Athleisure Styles](https://www.trendhunter.com/trends/khy-cotton-stretch.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Collaborative Inclusive Swimwear](https://www.trendhunter.com/trends/cloud-cups.md) - [Socialite-Inspired Toy Dolls](https://www.trendhunter.com/trends/bratz.md) - [Rugged Comfort Loungewear](https://www.trendhunter.com/trends/realtree-camo-loungewear.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md)