# Celebrity Cosmetic Pop-Ups Kylie Jenner and Topshop Will Host a Holiday Pop-Up This Season By Ell Smith | Published 2017-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kylie-jenner-and-topshop References: [hypebae](https://hypebae.com/2017/11/kylie-jenner-cosmetics-topshop-holiday-2017-pop-ups) & [topshop](http://www.topshop.com/?geoip=home) Kylie Jenner and [Topshop](https://www.trendhunter.com/trends/winter-wonderland-popup) have announced a collaboration, in which the fashion retailer will sell the celebrity cosmetic connoisseur's makeup line in seven in-store pop-ups throughout North America this holiday season. This announcement marks the first brick-and-mortar effort from [Kylie Cosmetics](https://www.trendhunter.com/trends/core-lip-collection), as prior to this, the collections have only been available online. The in-store pop-ups will offer the brand's popular eyeshadow palettes, blushes and highlighters, in addition to the retailing of two exclusive lip kits, featuring eight never-before-seen hues. Just in time for the [holiday season, this pop-up](https://www.trendhunter.com/trends/beauty-pie-holiday-party) hopes to create a more accessible platform for fans to purchase the popular make-up line. The pop-up will arrive at various Topshop locations in New York, Los Angeles, Atlanta, Houston, Las Vegas, Miami and Chicago. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Celebrity Cosmetic Pop-ups:** Brands partnering with celebrities to host temporary retail spaces for exclusive products and collections. - **Brick-and-mortar Expansion:** Online brands venturing into physical retail spaces to offer a more immersive shopping experience and reach a wider customer base. - **Exclusive Product Collaborations:** Collaborations between celebrities and retailers to create unique and limited-edition products, driving excitement and demand. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers collaborating with celebrities to introduce exclusive cosmetic lines, attracting new customers and generating buzz. - **Beauty and Cosmetics:** Expanding the availability of celebrity makeup brands through temporary pop-up shops, enhancing brand visibility and accessibility. - **E-commerce:** Online cosmetic brands embracing physical retail spaces to provide a tangible shopping experience, attracting online customers to offline locations. ## Related on Trend Hunter - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md) - [Lip Collection Expansions](https://www.trendhunter.com/trends/core-lip-collection.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md) - [K-Beauty Pop-Ups](https://www.trendhunter.com/trends/in-new-york.md) - [Vegan Beauty Pop-Ups](https://www.trendhunter.com/trends/velvety-lipstick-balms.md) - [UK Beauty Summer Pop-Ups](https://www.trendhunter.com/trends/mecca-cosmetica.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md) - [Holiday-Specific Beauty Pop-Ups](https://www.trendhunter.com/trends/beauty-pie-holiday-party.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md)