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# PC Cutevertising
4-Year-Old Kylie Demos Windows Live Photo Gallery in New Ad

By Marissa Brassfield | Published 2009-02-09 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/kylie-im-a-pc-ad
References: [geeksaresexy.net](http://www.geeksaresexy.net/2009/02/09/im-a-pc-and-im-4-&#189/)

This adorable “I’m a PC” ad features Kylie, a 4 1/2-year-old child who shows how easy it is to use Windows Live Photo Gallery. In doing so, Kylie demonstrates the immense power of [cutevertising](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us) in holding a viewer’s attention by narrating the process aloud and making little fish faces.

In the “I’m a PC” ad, Kylie uploads a digital image onto her computer, enhances it and e-mails it to her family. So simple, yet incredibly effective.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 51% | Activity: 83% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### Why This Trend Is Growing

- **Cutevertising:** The use of adorable and engaging content in advertising to capture viewers' attention and create a memorable brand experience.
- **User-friendly Technology:** The development of intuitive and easy-to-use technology that allows even young children to navigate complex tasks with minimal assistance.
- **Digital Storytelling:** The use of storytelling techniques in advertising to effectively communicate a product's features and benefits to the audience.

### Industries Being Reshaped

- **Advertising:** The advertising industry can leverage cutevertising techniques to create attention-grabbing campaigns and connect with audiences on an emotional level.
- **Technology:** The technology industry can focus on developing user-friendly interfaces and tools that simplify complex tasks and cater to a wide range of users, including young children.
- **Marketing and Communications:** The marketing and communications industry can explore the use of digital storytelling techniques to convey brand messages and engage audiences in a more compelling way.

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