# Cosmetics-Themed Cookies Kylie Cosmetics x Crumbl Cookies are Exclusive to a Santa Monica Pop-Up By Laura McQuarrie | Published 2024-07-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kylie-cosmetics-x-crumbl References: [wehotimes](https://wehotimes.com/kylie-cosmetics-by-kylie-jenner-to-host-pop-up-at-crumbl-west-hollywood/) & [instagram](https://www.instagram.com/p/C9vbhLOtnK3/?hl=en&img_index=1) Kylie Jenner's [Kylie Cosmetics](https://www.trendhunter.com/trends/sees-candies1) recently launched the Skin Tint Blurring Elixir and to celebrate, there's an exclusive collection of Kylie Cosmetics x [Crumbl](https://www.trendhunter.com/trends/kardashian-jenner) cookies to celebrate the new product. The 6-pack of cookies shares a variety of sweet flavors frosted with hues that mimic the hues of the skin tint. The first 100 visitors to [Crumbl's West Hollywood store](https://www.trendhunter.com/trends/crumbl-and-martha-stewart) received the exclusive Kylie Cosmetics x Crumbl 6-Pack along with a complimentary shade match and a full size of the new Skin Tint Blurring Elixir. On the East coast, Kylie Cosmetics is also hosting a newsstand activation in New York City and offering a complimentary skin tint with a limited-edition Crumbl Kylie’s Pink Sugar mini cookie. On social media, Crumble and Kylie Cosmetics are keeping the buzz going by giving away prize packages. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 99% | Activity: 99% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Product-celebration Collaborations:** The partnership between Kylie Cosmetics and Crumbl Cookies highlights how brand collaborations can create unique celebratory products that drive customer engagement and excitement. - **Experiential Product Launches:** The pop-up events and activations in Santa Monica and New York focus on immersive, in-person experiences that connect customers deeply with the brand and product. - **Social Media Giveaway Campaigns:** Kylie Cosmetics and Crumbl leverage social media giveaways to amplify the reach of their promotional efforts, engaging a broader audience. ### Who This Affects Most - **Cosmetics:** Kylie Cosmetics demonstrates how the cosmetics industry can utilize unique promotional partnerships to generate buzz and encourage product trials. - **Food and Beverage:** Crumbl Cookies showcases the potential of food brands collaborating with non-food brands to create exclusive, buzzworthy products. - **Event Marketing:** The use of pop-ups and newsstand activations underscores how event marketing can heighten product visibility and enhance the overall consumer experience. ## Related on Trend Hunter - [Celebrity-Collaborative Cookie Menus](https://www.trendhunter.com/trends/kardashian-jenner.md) - [Socialite-Inspired Dessert Menus](https://www.trendhunter.com/trends/crumbl-kardashian-jenner-week-menu.md) - [Beauty-Inspired Confectionery Partnerships](https://www.trendhunter.com/trends/sees-candies1.md) - [Cookie-Themed Limited Self-Care Essentials](https://www.trendhunter.com/trends/dove-and-crumbl.md) - [Scent-Inspired Cookies](https://www.trendhunter.com/trends/monday-haircare-and-creme-london.md) - [Cookie-Inspired Personal Care Collabs](https://www.trendhunter.com/trends/dove-x-crumbl-cookies.md) - [Celebratory Co-Branded Lip Balms](https://www.trendhunter.com/trends/funfetti-x-curology.md) - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md)