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# Socialite Lifestyle Apps
The Kylie App by Kylie Jenner Shares Her Personal Makeup and Fashion Tips

By M | Published 2015-09-16 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/kylie-app
References: [yahoo](https://www.yahoo.com/beauty/kylie-jenners-new-website-and-app-have-arrived-129088510153.html) & [youtu.be](https://youtu.be/b9H_47Apm4A)

[Kylie](https://www.trendhunter.com/trends/bratz) Jenner might be one of the most successful members of the Kardashian/Jenner clan to date thanks to her all-new Kylie app that has surpassed both [Instagram](https://www.trendhunter.com/trends/lemon8) and [Facebook](https://www.trendhunter.com/trends/noplace-app) in popularity. The app is designed to let users experience Jenner's world with fashion, makeup, lifestyle and music tips from the socialite herself as she offers a completely subversive and interactive platform for her fans to enter her world.

The Kylie app is a branch off of Jenner's social media accounts and new website, TheKyleJenner.com, that offers users a gateway directly into Jenner's lifestyle. The app will offer access to curated content by Jenner including makeup tutorial videos, Kylie Radio, affordable fashion looks and more for a monthly fee of $2.99 USD.

Jenner explains the app in a promotional video posted on her site, "I have spent so much time trying to make this the dopest place for you guys to come to see makeup tutorials, [to] show you guys my house, fashion, looks for less."

Image Credit: Kylie Jenner Official App

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 49% | Activity: 61% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Personalized Lifestyle Apps:** Disruptive innovation opportunity: Develop apps that provide personalized content and experiences tailored to individual users' interests and preferences.
- **Celebrity Branded Apps:** Disruptive innovation opportunity: Create apps that offer exclusive access to celebrities' lifestyles, advice, and curated content, allowing fans to connect with their favorite stars on a deeper level.
- **Interactive Subscription Platforms:** Disruptive innovation opportunity: Build subscription-based platforms that provide interactive and engaging experiences for users, offering them access to exclusive content and services for a monthly fee.

### Where This Applies

- **Personalized Content Apps:** Disruptive innovation opportunity: Transform the way users consume content by developing apps that deliver personalized and tailored content recommendations based on individual preferences and interests.
- **Celebrity Lifestyle Apps:** Disruptive innovation opportunity: Reinvent the way fans engage with celebrities by creating apps that enable direct interaction, access to exclusive content, and personalized experiences that reflect the celebrity's brand.
- **Subscription-based Platforms:** Disruptive innovation opportunity: Disrupt traditional media models by launching subscription-based platforms that provide a wide range of premium content and services, tailored to users' interests and preferences.

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