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# Sisterly Celeb Fashion
The Kylie and Kendall Jenner Topshop Range Boasts Youthful Pieces

By Jana Pijak | Published 2015-06-02 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/kylie-and-kendall-jenner
References: [buro247](http://www.buro247.com/me/fashion/news/kylie-kendall-jenner-topshop.html)

Kylie and Kendall Jenner team up with Topshop for a [signature range of flirty, summer fashions](https://www.trendhunter.com/trends/target-collection). The UK fast fashion retailer will be releasing the sibling-inspired line on June 3rd and is sure to be swarmed by the celeb duo's fans. Likely to fly off shelves, the Kylie and Kendall Jenner Topshop range features a slew of effortlessly cool and youthful pieces that are perfect for days spent on the beach.

They range from [denim cutoffs and crop tops](https://www.trendhunter.com/trends/ksubi-by-elle-collection) to wide legged trousers and printed rompers. While Kendall's signature pieces are more bohemian in their look, Kylie's are [sportier and include logo-adorned sweatshirts](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain).

Mixing solids with botanical prints, this youthful collection references the go-to styles of its celebrity designers who are known for their millennial appeal.

Image Credit: Topshop

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 84% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion)

## Key Themes

### What's Driving This Trend

- **Celebrity-inspired Fashion:** The success of the Kylie and Kendall Jenner Topshop range suggests a trend towards highly marketable celebrity-inspired fashion lines.
- **Youthful Summer Styles:** The Kylie and Kendall Jenner Topshop range highlights a trend towards playful and casual summer styles that appeal to younger consumers.
- **Mix-and-match Pieces:** The mix-and-match pieces in the Kylie and Kendall Jenner Topshop range demonstrate a trend towards versatile and interchangeable items that can be worn in multiple settings.

### Who This Affects Most

- **Fast Fashion:** The success of the Kylie and Kendall Jenner Topshop range indicates continued opportunities for fast fashion retailers to partner with influential celebrities and capitalize on trend-driven consumer demand.
- **Retail:** The popularity of the Kylie and Kendall Jenner Topshop range highlights the importance of strategic partnerships between retailers and celebrities for driving sales and increasing brand exposure.
- **Social Media:** The influence of Kylie and Kendall Jenner's social media presence on the success of their Topshop range suggests ongoing opportunities for leveraging social media as a marketing tool to target younger, trend-focused consumers.

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