# Moody Grayscale Menswear Lookbooks KYLE’LYK's Promotional Images Feature Model Kamara Hakill By Riley von Niessen | Published 2018-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kylelyk References: [fuckingyoung.es](http://fuckingyoung.es/kylelyk-fw18-campaign/) & [kylelyk](https://www.kylelyk.com/) KYLE’LYK, a high-end menswear brand that specializes in [structured basics](https://www.trendhunter.com/trends/aaron-levine) and other causal looks, recently came out with a new lookbook that was lensed by New York-based fashion photographer David Genik. All of the images that comprise the lookbook make use of black and white imagery, helping to maintain a [minimalist and modern aesthetic](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) that's similarly reflected by the clothing styles that are presented. Highlighted in the lookbook are tees with simple geometric embellishments, high-quality joggers, [fashionable fall coats](https://www.trendhunter.com/trends/galilee-by-sea), and more. Stylist Racheal Hoogkamer was at the shoot to put the ensembles together, as well as to do the makeup. The pieces presented in the KYLE’LYK Fall/Winter 2018 lookbook are available on the brand's online store. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 79% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Fashion:** The use of black and white imagery emphasizes a minimalist aesthetic that could be further explored through simple geometric designs and high-quality materials. - **Structured Menswear:** KYLE'LYK's focus on structured basics presents an opportunity for creating timeless pieces for the modern man through innovative tailoring techniques and high-quality fabrics. - **Monochrome Lookbooks:** By featuring all black and white imagery in their lookbooks, KYLE'LYK is tapping into a trend that creates a cohesive visual identity for a brand and could be used to showcase a range of products. ### Where This Applies - **Fashion:** The fashion industry can explore new ways to incorporate minimalist designs and high-quality materials in menswear, creating a new market for more structured and timeless pieces. - **Photography:** The trend of monochrome lookbooks offers a new opportunity for photographers to explore creative ways of highlighting products in a cohesive and visually appealing manner. - **E-commerce:** By creating visually stunning and cohesive lookbooks, online fashion retailers can enhance their customers' shopping experiences and increase sales. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Dark Forest-Inspired In-House Collections](https://www.trendhunter.com/trends/ka-yoprototype.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md)